Tianli-Xiduhei(TM) Black Pork Meat Makes Official Debut in Beijing Food Stores

WUHAN, China, Jan. 28, 2013 /PRNewswire/ -- Tianli Agritech, Inc. (NASDAQ:OINK) ("Tianli" or the "Company"), a top leading producer of breeder hogs, market hogs and black hogs based in Wuhan City, China, today announced its black hogs products will be launched in several Beijing regional supermarket chains.

Through Tianli's marketing research and product development efforts, the Company's black hog pork cuts will be introduced under the Tianli-Xiduhei™ brand in advance of Chinese New Year celebrations.  The Beijing supermarket chains that will feature Tianli-Xiduhei™ include HUA LIAN and YONG HUI. Beijing is the largest pork consuming market in China with an estimated 10 million hogs consumed annually as fresh, refrigerated and frozen meat cuts.

Tianli-Xiduhei™ black hogs and its meat cuts are a product of the Company's "10,000 families and 1,000,000 Black Hogs" program in Enshi Prefecture, Hubei Province.  Under the auspices of the local government, Tianli is supporting local farming, breeding and production of black hogs fed with its proprietary feed formula.  Black hog meat is known in China as a superior pork product, rich in flavor, macronutrients and naturally occurring antioxidants like selenium.  Selenium is used in treating diseases of the heart and blood vessels, including hardening of the arteries.  Trace levels of selenium are found in many plants and protein foods which are widely respected for their health benefits by Chinese consumers.  Tianli packaging and marketing of Tianli-Xiduhei™ will highlight the selenium content in its black hog meat cuts. 

Hanying Li, Chairwoman and CEO of Tianli Agritech stated, "Entering the Beijing market is an important milestone for our black hogs program.  Tianli's goal is to serve premium quality pork to the general market.  Success in the Beijing market will validate our 10,000 families and 1,000,000 Black Hogs program and also contribute to our revenues and earnings in 2013."

About Tianli Agritech, Inc.

Tianli Agritech, Inc. specializes in breeding, raising and distributing hogs in the People's Republic of China.  The company's mission is to provide people the best quality pork meat, especially traditional Chinese Enshi Black Hogs.  The company constantly conducts genetic, breeding and nutrition research to steadily improve its production capabilities.

Forward-Looking Statements

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

Contacts:

Company – US
Tianli Agritech, Inc.
Mr. Simon Guo
Vice President and US Representative
Phone: +1-347-343-0580
Email: [email protected]
Web: http://www.tianli-china.com/

Company – CHINA
Tianli Agritech, Inc.
Ms. Joyce Shen
Administrative Secretary
Phone: 86-27-82740726 x 895
Email: [email protected]
Web: http://www.tianli-china.com/

Investor Relations
Mr. John Mattio
MZ Group, SVP
Phone: (212) 730-7130
Email: [email protected]
Web: http://www.mzgroup.us

SOURCE Tianli Agritech, Inc.