Tic Tac® Mints Launches TicTacMyPack.com To Allow Fans To Customize And Share Virtual Pack

SOMERSET, N.J., April 7, 2014 /PRNewswire/ -- Tic Tac® mints, known for its iconic shape and unique packaging, will offer fans an opportunity to shake things up with the launch of TicTacMyPack.com, a microsite that will allow fans to create their own customized virtual packs online.  In an effort to bring TicTacMyPack.com to life, the Tic Tac® brand will travel to several Spring festivals in the U.S. to further engage fans via the Tic Tac® Mints "My Pack Tour." 

This mobile tour – which kicked off on April 4^th in Dallas, Texas – features interactive stations where attendees can create special, customized packs of Tic Tac® mints and capture the moment at an on-site photo booth.  Attendees will be instantly emailed their photo, which they can share on social media platforms.  Fans who participate at a Tic Tac® Mints "My Pack Tour" event will go home with the custom pack of Tic Tac® mints they created.

Those who are unable to make it to one of the Tic Tac® Mints "My Pack Tour" stops can visit TicTacMyPack.com to create unique combinations with a tasty twist using the 13 different flavors of Tic Tic® mints from classics like Freshmints and Orange to flavors featured in the brand's latest and greatest fruity concoctions, such as Passion Fruit, Wild Cherry and Green Apple from Fruit Adventure and Dark Strawberry (tart) and Light Strawberry (sweet) from Strawberry Fields. Next, fans can select a unique label design to reflect their personal taste, and have their name included on the label of the virtual pack.  Once completed, fans will have the opportunity to share their virtual pack with friends and family via social media platforms, including Facebook and Twitter.  Fans are encouraged to check the microsite regularly to admire their custom virtual pack, and view those made by other fans, on the Custom Packs Gallery. 

"Millions of people buy and enjoy Tic Tac® mints in the U.S. every year, and we know that a great deal of them are buying several different flavors," said Todd Midura, Category Manager for Tic Tac® mints at Ferrero U.S.A., Inc.  "Through our social media properties, we see that people love to share ideas for new and exciting flavor combinations. Our packs are recognized around the world for their iconic shape and design, and with this mobile tour and microsite, our fans can put their own spin on a product they know and love."

The "My Pack Tour" will connect with music, art and food lovers at the following events:

• April 4-6: Deep Ellum Arts Festival in Dallas, TX
• April 12-13: Tortuga Music Festival in Fort Lauderdale, FL
• April 18-20: SweetWater 420 Fest in Atlanta, GA
• April 24-26: Spring Jam in Minneapolis, MN
• May 3-4: Cinco de Mayo Festival in Denver, CO

The launch of TicTacMyPack.com and the Tic Tac® Mints "My Pack Tour" is an extension of the brand's Shake It Up® campaign, which seeks to encourage consumers to look at every day in a fresh way by making changes to their daily routines.

To learn more about the Tic Tac® brand's exciting Tic Tac® Mints "My Pack Tour" and upcoming events, "Like" Tic Tac USA on Facebook (www.Facebook.com/TicTacUSA) and follow Tic Tac USA on Twitter (www.Twitter.com/TicTacUSA).

ABOUT TIC TAC® MINTS AND FERRERO

The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading mint brand for over 40 years. Tic Tac® is sold worldwide. The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today – Nutella® hazelnut spread.  Since then the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Raffaello® confections and Tic Tac® mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America.  For more information, visit www.facebook.com/tictacusa or www.tictacusa.com.

SOURCE Tic Tac(R)