TicketsNow Named Official Resale Ticketing Partner for the AT&T Cotton Bowl Classic

ARLINGTON, Texas and ROLLING MEADOWS, Il., Nov. 29, 2011 /PRNewswire/ -- TicketsNow, Ticketmaster's resale marketplace, has been named the Official Resale Ticketing Partner for the 2012 AT&T Cotton Bowl Classic. Under the terms of the partnership, fans now have the ability to buy and sell tickets to the AT&T Cotton Bowl through a secure resale marketplace powered by Ticketmaster and TicketsNow's technology.

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Offering the ultimate convenience and security, the Official Ticket Exchange of the AT&T Cotton Bowl Classic by TicketsNow (http://www.ticketexchangebyticketmaster.com/cotton-bowl-classic/) provides fans a trusted online destination where tickets can be exchanged in a safe environment.

"The AT&T Cotton Bowl Classic is among the most popular bowl games in all of college football," said Mike Newquist, Business Development Director for TicketsNow. "We are thrilled to power the Official Ticket Exchange for this time-honored event and look forward to serving college football fans with the very best service and most secure ticketing technology available."

"The 76th Classic was sold out even before this season's opening weekend," said Amy Scott, Director of Ticket Operations for the AT&T Cotton Bowl Classic. "Providing our members and fans a safe, convenient way to buy and sell game tickets is paramount for us, which is why we partnered with TicketsNow. The Official Ticket Exchange of the Classic guarantees the best possible experience for our fans."

The 2012 AT&T Cotton Bowl Classic will be played January 6, 2012, at Cowboys Stadium in Arlington, Texas. Kickoff is set for 7 p.m. CST and will be nationally televised on FOX.

About the AT&T Cotton Bowl Classic

The AT&T Cotton Bowl Classic supports higher education through athletic competition. Historically, nearly three-fourths of every dollar generated by the Classic is returned to participating schools and conferences. Since 1937, the AT&T Cotton Bowl has contributed more than $180 million to participating institutions. Each year, football fans attending the AT&T Cotton Bowl generate close to $30 million in economic impact for North Texas.

About TicketsNow

TicketsNow is your connection to all of the fun and excitement of live entertainment events. A leading online resale marketplace for music, theater, and sports tickets, TicketsNow provides fans secure and convenient access to tickets that are often hard to get through other distribution channels. TicketsNow is the only resale marketplace with the ability to validate tickets and fulfill them through Ticketmaster's TicketFast™ delivery. A Live Nation Entertainment company, TicketsNow powers a number of partner marketplaces, including the official Ticket Exchanges for US Open Tennis, World Wrestling Entertainment, Allstate Sugar Bowl, Cotton Bowl Classic, Capital One Bowl, and Champs Sports Bowl, as well as several other college bowls and universities. For more information, visit www.TicketsNow.com, www.facebook.com/TicketsNow and @TicketsNow.

SOURCE TicketsNow