NEW YORK, Sept. 27, 2011 /PRNewswire/ -- TidalTV, an online video advertising network and solutions provider, today announced that it is now working with Roku, the leading Internet TV platform, to offer over-the-top (OTT) video advertising as it continues to develop its strategy to leverage multi-screen, platform-agnostic advertising solutions. OTT devices allow users to view video content from the Internet on their televisions via broadband delivery. This new video platform expands TidalTV's advanced targeting and optimization offering, which previously included online and mobile capabilities.
"In a fragmented, multi-screen world, you must follow the consumer wherever and whenever video is being consumed," said Brad Herman, Chief Product and Media Officer. "With the addition of OTT solutions to our arsenal, TidalTV's holistic, platform-agnostic capabilities will allow advertisers to do just that."
While the growth trajectory of digital video on personal computers, tablets and smartphones is well-documented, an increase in OTT video usage appears to be the next frontier. Roku is a market leader in this space. It is estimated that over the next five years, media spending on OTT video will reach $20 billion globally as more consumers use broadband to bring video entertainment into their living rooms. Source ABI Research, May, 2011.
"The ability to show results is crucial to attracting new advertisers to the Roku platform," said Jim Funk, Vice President of Business Development at Roku. "TidalTV is a leader in video advertising, and we believe their depth of expertise and leadership across multiple platforms renders them an exceptional partner to help advertisers extract maximum value from the OTT inventory on the Roku platform."
The video advertising runs as pre-roll to content offered by Roku's participating content partners.
By offering advertisers a multi-channel solution that includes online and mobile video inventory in addition to inventory currently available through Roku, TidalTV allows advertisers to leverage the growing OTT video market while ensuring that campaigns provide sufficient scale against their target audience.
"Though the video marketplace has become increasingly complex, advertisers' ultimate goals remain unchanged -- to reach their brand's targeted consumers and achieve a given outcome," added Herman. "We are best able to deliver these desired outcomes when we break down the screen-specific silos and think in terms of optimizing reach and performance seamlessly across the entire video campaign."
TidalTV is a video advertising network and solutions provider that flawlessly connects some of the world's most powerful brands with their targeted consumers. TidalTV's industry-leading, mathematically-based consumer targeting technology guarantees Zero Waste -- advertisers extract value from every media impression, and publishers monetize their audience across all demographics. TidalTV leverages the power of consumer data and ad decisioning to increase accountability, optimize performance and maximize advertising ROI within video campaigns. TidalTV is headquartered in Baltimore, MD, with offices in New York, Los Angeles, Chicago, San Francisco and London.