TidalTV Unveils Mobile Video Advertising Platform

New offering allows marketers and advertisers to target, optimize and manage mobile and online advertising campaigns across multiple screens

Mar 09, 2011, 14:35 ET from TidalTV

NEW YORK, March 9, 2011 /PRNewswire/ -- TidalTV, a leading digital video advertising, optimization and yield management solutions platform, today announced the launch of its integrated mobile video solution, designed to enable marketers and advertisers to leverage the power of digital video advertising across multiple screens.  The new offering expands TidalTV's advanced video targeting and optimization capabilities to more platforms, to help brands target the right ad, to the right person, at the right time, in the right place.  Media Contacts is partnering with TidalTV to deploy a multichannel mobile and online video effort for Amtrak.

(Photo: http://photos.prnewswire.com/prnh/20110309/NY62254)

"The ability to seamlessly manage the reach and performance of a client's video efforts across multiple screens is extremely valuable," said Adam Kasper, executive vice president of digital investments at Media Contacts. "We are leveraging this innovative platform to more effectively achieve Amtrak's marketing objectives."

According to a recent report by Nielsen, Americans who watch video on mobile phones, watch approximately 3 hours and 37 minutes of mobile video each month.  With the increased adoption of smartphones and tablets, mobile video viewers are expected to represent more than half (56.7%) of mobile users by 2014. Source eMarketer, July 2010.

"Digital video advertising has historically been relegated to a screen-specific media planning, buying and management process, which limits the advertiser's ability to optimally achieve overall campaign objectives," said Kevin Haley, chief scientist at TidalTV.  "Through the development of a device-agnostic video advertising platform, we are enabling advertisers to achieve cross-channel targeting, optimization, management and reporting of a campaign with the scale and sophistication today's marketers are looking for as they allocate more of their budgets to digital and mobile advertising."

TidalTV will utilize both mobile and online video inventory to achieve an advertiser's key performance objectives, optimizing campaign performance across any device, content and target demographics for the overall video buy. With a steady rise in mobile video content distribution, increased user consumption and intensified demand from brand advertisers, TidalTV is deploying this new multi-channel solution to help marketers reach the growing mobile audience, while also balancing mobile and online video deployment to ensure campaigns reach target audiences at scale.  

TidalTV's mobile video ad units are delivered in HTML5 format in prominent ad placements within mobile content and applications.

"To us video is video, regardless of the screen or device," said Haley. "Our focus is to provide a seamless use of digital video advertising to optimally manage reach and performance against a brand's desired target audience and campaign objectives. It is not mobile impression versus in-stream video, but rather identifying what works best to achieve the overall goals for a media campaign."

About TidalTV

TidalTV is a video advertising, optimization, and yield management solutions provider. Its technology leverages the power of data and mathematics to guarantee delivery of a brand's message against a very targeted demographic, and enables content creators and publishers to completely monetize audiences across varied demographic segments. Currently, TidalTV has deployed its technology for addressable television, online video and mobile devices, and it is working to expand its reach to all video delivery platforms.  For more information, visit www.tidaltv.com or follow us on Twitter @TidalTV.