TIFF'S TREATS BRINGS BACK ITS RECORD-BREAKING DUBAI CHOCOLATE FILLED COOKIE

The Viral Favorite Returns September 2 After Multiple Sellouts, a 10,000+ Person Waitlist and Becoming Tiff's Treats' Fastest-Selling Limited-Time Flavor Ever

AUSTIN, Texas, Sept. 2, 2026 /PRNewswire/ -- It's back! One year after sparking an unprecedented cookie craze, Tiff's Treats, the original warm cookie delivery company, is bringing back its fan-favorite Dubai Chocolate Filled Cookie for a limited time.

Inspired by Dubai Chocolate, the decadent double chocolate cookie is filled with pistachio cream and crispy kataifi and topped with chopped pistachios. When Tiff's Treats first introduced the flavor last fall, the team knew it was delicious. What they didn't know was just how obsessed customers would become.

In 2025, the Dubai Chocolate Filled Cookie sold out four times as Tiff's Treats raced to replenish the in-demand pistachio filling. More than 10,000 people joined the waitlist, and Dubai Chocolate became the fastest-selling limited-time flavor in company history.

Even more remarkably, it became Tiff's Treats' #2 most popular cookie, behind only Chocolate Chip—overtaking Snickerdoodle, which had held the spot for 24 years. Demand was so strong that what began as a limited-time launch was ultimately extended through May 2026.

"We have truly never seen anything like the response to Dubai Chocolate," said Tiffany Chen, Co-Founder and Chief Creative Officer of Tiff's Treats. "It brought so many new customers to Tiff's Treats and had longtime fans coming back again and again. Since it left the menu, people have been begging us to bring it back. We heard you!!"

Beginning September 2, customers can once again experience the warm, chocolatey, pistachio-filled cookie that started it all, but only for a limited time.

ABOUT TIFF'S TREATS

In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born. Tiff and Leon, just 19-year-old sophomores at The University of Texas at Austin at the time, opened Tiff's Treats with $20, a cell phone and a dream. Since then, the business has grown to over 180 distribution locations and counting in Texas, Georgia, Tennessee, Colorado, North Carolina, Florida, Oklahoma, California, Kentucky, New Mexico, Illinois, Nevada, Virginia and more. Tiff's Treats continues its same core mission: creating memorable moments. Customers can order online at cookiedelivery.com®, with the Tiff's Treats app or by phone.

MEDIA CONTACTS
Kassidy Toon
[email protected]

SOURCE Tiff's Treats