COPPELL, Texas, Sept. 28, 2017 /PRNewswire/ -- Traditional makeup is in for a colorful shakeup. This October, TIGI Cosmetics, the professional beauty industry's leader in high-impact cosmetics, will be launching in select stores across the country at the nation's leading retail pharmacy - CVS Pharmacy®. The brand has secured a highly-coveted spot on the new CVS Pharmacy Trend Wall, where exciting new launches are prominently showcased to beauty shoppers.
A cult favorite amongst top professional makeup artists in the industry, TIGI Cosmetics will be sold in 2,000 CVS Pharmacy stores nationwide and on CVS.com. While the brand will continue to be sold in salons and online to remain dedicated to the professional beauty community, the upcoming TIGI Cosmetics launch will mark the first time the premium, professional brand can be purchased at a major national retailer, bringing more than 60 efficacious TIGI Cosmetics products to the mass consumer market.
"As a brand loved by the professional makeup industry, TIGI Cosmetics is devoted to keeping cosmetic artistry a core part of the brand. By partnering with CVS Pharmacy, we can now offer a new avenue of direct purchase for the makeup artist community and the CVS beauty enthusiast," said Laurie Enright, Director of Marketing for TIGI Cosmetics. "We are excited to expand upon our professional heritage and give more customers the tools they need to create a cosmetic masterpiece."
CVS Pharmacy's wide assortment of exciting on-trend TIGI Cosmetics products were developed and specially-curated to help customers achieve a flawless complexion and experiment with color. The brand is thrilled to introduce a variety of show stopping products such as:
- Diamond Lipsticks: Features a unique angled-shape for precise application and is infused with Vitamin E and Rose Hip Seed Oil to condition and soften lips all day long – SRP: $26
- Perfect Eyeliners: Offers a creamy formula that goes on smooth and includes a smudgy tip for a dramatic smoky eye – SRP: $21
- High Definition Setting Powder: Includes micro-pigments that help blur out fine lines and pores while mattifying skin for a smooth, soft-focus finish – SRP: $38
"This is an exciting time for the TIGI Cosmetics brand," said Hazel Smith, TIGI Cosmetics Brand Manager, "CVS Pharmacy has a prestigious position within the beauty industry and continues to turn heads with their ever-growing selection of product offerings. We are excited to tie our brand name to such a phenomenal partner and look forward to continued success."
About TIGI Cosmetics
TIGI Cosmetics was originally created in 1989 under the name TIGI Classic Cosmetics, and has since established itself as a leader and cult classic in the professional beauty industry. Synonymous with innovation and self-expression, TIGI Cosmetics is dedicated to inspiring professional makeup artists and at-home beauty enthusiasts to create their own masterpiece with vibrant, high-impact product offerings. TIGI Cosmetics are currently available at professional salons and CVS Pharmacy stores nationwide as well as on CVS.com.
About Naterra International, Inc.
Based in Coppell, Texas, just outside of Dallas, Naterra International is housed with a new, one of a kind cosmetic manufacturing plant with state of the art capabilities. The 320,000 square foot landmark manufacturing, distribution and research facility adheres to the strictest of quality control measures to provide custom formulations of innovative goods. Priding itself on research and innovation, Naterra stays ahead of the marketplace trends to consistently produce the latest and greatest products. Naterra is home to household name brands like Tree Hut, Baby Magic and more.
SOURCE TIGI Cosmetics