Tim Ferriss Partners with InsideHook.com to Launch San Francisco Edition
Sep 11, 2013, 09:03 ET
SAN FRANCISCO, Sept. 11, 2013 /PRNewswire/ -- InsideHook, the premium digital lifestyle guide that recommends unique products and experiences for established and adventurous men, announces its partnership with Tim Ferriss for the launch of its San Francisco edition.
Ferriss will serve as partner, advisor and curator for InsideHook's San Francisco efforts, selecting his favorite outdoor adventures, restaurants, gear and other discoveries for InsideHook's daily emails to its SF audience. Ferriss, leading entrepreneur, investor (Uber, TaskRabbit, Facebook, Twitter) and the author of bestsellers, including the "4-Hour Workweek," joins actor and author Rob Lowe, who partnered with InsideHook to launch their Los Angeles edition in April 2013, and actor and director Ed Burns, who partnered with the InsideHook team to launch their New York edition in June 2012.
"When we started InsideHook, we always compared the limitations of New York to San Francisco, where you can ski and surf in pretty much the same day. We founded InsideHook because we realized we actually could find amazing experiences here, but we were just too busy to actually figure out what they were and how to do them," said Andy Russell, co-founder. "It wasn't until a year later that we realized that all of our friends in San Francisco felt the same way. They weren't taking advantage of the nuances of the city because they had their heads down, working and falling into the same routines. That's when we realized that InsideHook would be just as vital to the San Francisco guy as it has become for New Yorkers – so we started InsideHook San Francisco."
To celebrate the San Francisco launch and highlight the types of activities he would be curating, Ferriss recently joined the InsideHook team for a "Day Out" in San Francisco to experience activities such as a visit to WellnessFX Blood Analysis (cutting edge resource for analyzing your health), SideWalk Juice (freshest juices in SF), San Francisco Street Art Tour (custom tour of SF's most renowned graffiti installations), a session at Mission Cliffs (rock climbing), and having lunch at Salumeria.
"I created my series of '4-Hour' books because I believe people can design an ideal lifestyle, reverse engineer the best of all worlds. I recognized immediately that InsideHook has a shared mission to share hidden gems and uncommon solutions (often with style). I partnered with their team because I believe in what Andy Russell and Jonathan Keidan have created," said Ferriss.
InsideHook's email recommendations were previously only available in their Los Angeles, New York and National editions. Now San Francisco readers can enjoy exclusive insight and offers specific to their West Coast hometown, with Chicago soon to follow in the coming months. Subscribers to the San Francisco edition will receive daily tips and insider information such as:
- Shelter Co.: A luxury camping service that'll create a custom campground for you on Little Venice Island (and other nearby destinations).
- Big Sur Roadhouse: This new Cajun restaurant cheffed by NOLA expat Matt Glazer is footsteps away from the Esalen Institute and its on-premise hot springs. They're conveniently open till 3 AM.
- Trumaker & Co.: A made-to-measure shirting service that sends a mobile tailor straight to your door and offers an enviable catalogue of fabrics and designs.
- Kite the Bay: Expert wind and kitesurfing instruction by Captain John von Tesmar, a licensed sea captain with over thirteen years of experience.
- Mission Motorcycle: The first ever all-electric motorbike from your friendly neighborhood Mission Motorcycles. They top out at 160 mph and take 2 hours to charge.
InsideHook's San Francisco Editor Casey Childers will work with Ferriss to find high-quality experiences like these in content categories such as food and drink, action, tech, culture, style, health and travel.
Since launching in May 2012, InsideHook has grown faster to date than any of its peers, and created unique campaigns, including "Man of the Month" (features highly inspiring men who have done fascinating things) and other offline activations for well-known brands like Audi, Lexus, Citi, Glenlivet, Ralph Lauren and Tommy Hilfiger. For additional information and to sign up to receive InsideHook.com's daily email, please visit http://www.insidehook.com/.
InsideHook, the premium digital lifestyle guide for established men, curates and recommends unique products and experiences through email, social media and events. The InsideHook man wants to fill his social calendar with an exciting range of rarified experiences — everything from underground supper clubs, to thrilling outdoor adventures, to little-known clothiers and one-of-a-kind gifts — but he doesn't have the time to find these things on his own. Cue InsideHook: their editors find the best experiences, products and services to recommend to their affluent male audience each day, and deliver them to their inboxes with a dash of wit and charm. In 2012, Andy Russell (partner at Bob Pittman's Pilot Group, led the investments in Daily Candy, Thrillist, and TastingTable) founded Trigger Media and co-founded InsideHook– the first media brand under Trigger – with seasoned entrepreneurs Jon Keidan (former COO of Jack Welch Management Institute) and Nick Michlewicz (formerly McKinsey & Company), and new CEO Aly Racer. Currently, InsideHook publishes New York, LA, San Francisco and National editions, with plans to launch in Chicago this year.
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