Coffee sales and generous donations will help send more than 15,000 deserving kids to camp this year
OAKVILLE, ON, June 11, 2012 /CNW/ -Thanks to loyal Tim Hortons guests and generous restaurant owners, this year's Camp Day raised a record $11 million, which will help send more than 15,000 deserving kids from economically disadvantaged homes on a once-in a-lifetime camping adventure.
On Camp Day, owners of more than 4,000 Tim Hortons restaurants in Canada and the United States, generously donate all proceeds from coffee sales to the Tim Horton Children's Foundation (THCF) and hold numerous fundraising events to raise even more money for the camps. Last year, the popular event raised $9.9 million and contributed significantly to sending kids from local schools and community groups to year-round camps.
"A big heartfelt thank you goes out to absolutely everyone in Canada and the United States who helped make this year's Camp Day such a huge success," said Dave Newnham, Vice President and Executive Director, Tim Horton Children's Foundation. "From Tim Hortons restaurant owners and their dedicated team members to media, special guests and above all the guests who bought coffee and made a donation - everyone contributed to this great cause."
This year, guests had even more options to donate which contributed to the outpouring of generosity in support of kids in local communities, such as texting a $5 donation or donating on Facebook by purchasing $5 items in a virtual camp shop. Year-round contributions through sendakidtocamp.com and Foundation coin boxes at Tim Hortons restaurants significantly contribute to ongoing fundraising efforts. In fact, $1.4 million annually is collected in pennies alone.
"Every penny counts and we see the amazing effects of coins dropped in those Foundation boxes at our restaurants make lasting and impactful changes in deserving kids' lives every day," added Newnham. "These are kids who otherwise would not have the means to experience Camp and change their lives forever. When they visit us, they come home with a more positive attitude and confidence in themselves and their future."
The Tim Horton Children's Foundation started in 1975 in Parry Sound, ON and now operates six year-round camps across North America. Since its inception, more than 165,000 kids participated in the Foundation's programs.
Children attend one of three types of programs offered, including a traditional summer camp (ages 9-12), a year-round camp serving schools and youth groups (ages 8-18) in the fall, winter and spring, and a five-level program focused on building lifelong leadership skills (ages 13-18).
Children are selected to attend the summer camp program by Tim Hortons restaurant owners who work closely with local youth organizations and schools in their communities to identify kids who would most benefit from an experience at camp.
About Tim Hortons
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of April 1st, 2012, Tim Hortons had 4,042 systemwide restaurants, including 3,315 in Canada, 721 in the United States and six in the Gulf Cooperation Council. More information about the company is available at www.timhortons.com
About the Tim Horton Children's Foundation
The Tim Horton Children's Foundation (THCF) is a non-profit charitable organization founded in 1974 that is committed to providing an enriched and memorable camp experience for children and youth living in economically disadvantages home. The Foundation's funding comes from Tim Hortons Camp Day, fundraising activities, special events, and year-round public donations collected through counter and drive-thru coin boxes, as well as other donations. Since 1975, more than 165,000 children have attended a Foundation camp at no cost to them or their families. For more information about the Tim Horton Children's Foundation, please visit www.thcf.com.