Tim Howard Adds One More Save; Launches Global Tourette Syndrome Platform "The GreaTS"
Creative Agency BNO Partners with Tim Howard and the Center for Tourette Syndrome to Develop Global Tourette Syndrome Platform
Jun 09, 2015, 08:00 ET
SOMERVILLE, N.J., June 9, 2015 /PRNewswire/ -- Creative agency Baldwin & Obenauf, Inc. (BNO) today launched a worldwide platform for Tourette Syndrome (TS) in partnership with Tim Howard and the Center for Tourette Syndrome (NJCTS).
Developed by BNO on behalf of Tim Howard and the NJCTS, The GreaTS platform will build awareness and spark conversations around a disorder that is frequently misunderstood and misrepresented. More importantly, it will serve as a call to arms for the TS community—inspiring those with Tourette to step out from behind the shadow of their condition, and rallying others to support them in doing so.
Leading up to the official launch, The GreaTS kicked off during the "Team Up with Tim Howard" event, held June 4 at Rutgers University. There, Tim Howard reconnected with his New Jersey roots amid hundreds of fans and friends—all gathered to celebrate and strengthen the TS community.
Speaking candidly, the World Cup star described The GreaTS not as an ordinary awareness campaign, but as a platform that is allowing people to see TS in a new light. "The good folks from BNO have started The GreaTS campaign," said Howard, "[and] for the first time...in a long time, TS seemed cool; it seemed aggressive, and bold, and in your face."
Throughout 2015 and in future years, The GreaTS will focus on helping individuals with Tourette—especially kids and teens—develop the confidence, leadership, and self-advocacy skills necessary to overcome the challenges of TS and find their own paths to personal greatness.
BNO President Trista Walker noted, "We consider it a gift and a privilege to work with Tim and the NJCTS to create this important platform, a movement, for TS. The GreaTS truly aligns with our mission to do work that innovates, inspires, and involves."
Learn more at www.standwiththegreats.org.
BNO is a full-service creative agency that specializes in building powerful brand connections for healthcare, financial services, and public sector clients. The agency works with industry-leading companies to deliver solutions that include branding, interactive marketing, public relations, social media, product packaging, and editorial services. BNO is a certified WBE.
Learn more at www.bnoinc.com, connect with BNO at facebook.com/bnoinc, and follow BNO at twitter.com/bnoinc and instagram.com/bnoinc.
The Center for Tourette Syndrome is a not-for-profit organization committed to the advocacy of children and families with Tourette Syndrome and its associated disorders. Dedicated to delivering high quality services to these individuals, the Center recognizes the importance of educating the public, medical professionals, and teachers about this disorder through programs and affiliations with public schools, health centers, and universities.
Learn more at www.njcts.org.
Photo - http://photos.prnewswire.com/prnh/20150609/221667
SOURCE Baldwin & Obenauf, Inc.
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