SANTA MONICA, Calif., and VANCOUVER, British Columbia, April 25, 2012 /PRNewswire/ -- Fresh off the blockbuster success of THE HUNGER GAMES, which has already grossed more than $550 million at the worldwide box office, 10-year Lionsgate veteran Tim Palen has signed a new longterm agreement to serve as Chief Marketing Officer for Lionsgate Films, the Company announced today.
Palen will continue to oversee all of Lionsgate Films' North American theatrical marketing campaigns and strategy, media, creative advertising and digital media initiatives as well as continuing to supervise the Company's corporate branding activities.
"Tim is a gifted marketing executive who has been a driving force in the success of our motion picture business over the years, and he elevated his game to a new level with a groundbreaking marketing campaign for THE HUNGER GAMES," said Lionsgate Chief Executive Officer Jon Feltheimer and Vice Chairman Michael Burns. "His marketing campaigns integrate digital and traditional resources in innovative and cost-effective ways that reflect Lionsgate's entrepreneurial culture at its best."
"One of the great benefits of Summit's recent merger with Lionsgate is the opportunity to be in business with a marketing executive as talented as Tim," said Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger. "As we roll out a combined slate capable of generating more than a billion dollars at the North American box office, we are fortunate to have two extremely talented marketing executives to guide both the Lionsgate and Summit brands going forward."
Palen, who previously served as Lionsgate's Co-President of Theatrical Marketing, has been responsible for the creation and implementation of numerous highly successful marketing campaigns since joining the Company, including those for: the action hits THE EXPENDABLES, 3:10 TO YUMA and RAMBO; the Academy Award-winning Best Picture CRASH; PRECIOUS, which won two Academy Awards; the SAW horror franchise, which grossed more than three quarters of a billion dollars at the worldwide box office; the 12 Tyler Perry films, which have generated more than $600 million at the North American box office; and FAHRENHEIT 9/11, the highest-grossing documentary film of all time.
Palen joined Lionsgate in 2002 as Vice President, Theatrical Marketing, and he achieved immediate success with the launch of the successful marketing campaign for MONSTER'S BALL, which went on to win an historic Academy Award for Halle Berry. He was subsequently named Executive Vice President of Theatrical Marketing before being promoted to Co-President of Theatrical Marketing in 2006 and Chief Marketing Officer in 2008. During his tenure, Lionsgate films have earned more than 40 Academy Award nominations and 10 Oscar wins, and Palen's marketing campaigns have received dozens of Key Art awards and other honors.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men," "Weeds" and "Nurse Jackie," along with the powerful drama "Boss" and the syndication successes "Tyler Perry's House of Payne," its spinoff "Meet the Browns," "The Wendy Williams Show" and "Are We There Yet?"
Its feature film business has been fueled by such recent successes as the blockbuster first installment of "The Hunger Games" franchise, which has already grossed more than half a billion dollars at the worldwide box office, "The Expendables," "The Lincoln Lawyer," "Cabin In The Woods," "Tyler Perry's Madea's Big Happy Family" and "Margin Call." With the January 2012 acquisition of Summit Entertainment, the Company now has the two leading young adult franchises - the blockbuster "Twilight Saga," which has grossed more than $2.5 billion at the worldwide box office, and "The Hunger Games." Recent Summit hits include "Red," "Letters to Juliet," "Knowing," the "Step Up" franchise and the Academy Award-winning Best Picture, "The Hurt Locker."
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.