All three of Riesterer's presentations will discuss how marketers are increasingly looking for more effective ways for content and communications to successfully stand out against the competition. Ultimately, attendees will learn that by using simple, concrete and contrasting visuals in campaigns and sales content, they can better engage prospects and equip salespeople with more compelling messages to create more opportunities and win more deals.
Details on the speaking engagements are as follows:
"All marketers need to understand that the part of the brain that makes a decision to change, commonly referred to as the 'old brain' or the 'lizard brain', does not have the capacity for language and is instead influenced by visuals. They must learn how to successfully integrate visual storytelling components into their campaigns to command prospects' attention and get them to make a purchase decision," said Riesterer. "Next month, I look forward to speaking on this important topic to help marketers be more successful in their demand generation and sales enablement initiatives."
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions in three key areas:
Developing differentiated messages that concentrate on customer needs
Deploying tools that support critical steps in the buying cycle
Delivering sales skills training that enables salespeople to create and capture more value
Corporate Visions helps clients such as ADP, Motorola, Philips and SAP align marketing and sales with a repeatable approach for creating and delivering winning customer conversations. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.