Timberland Helps Haiti Plant 2 Million Trees, and Counting

STRATHAM, N.H., Jan. 28, 2013 /PRNewswire/ -- Three years after committing to plant 5 million trees in five years, Timberland shares progress of improved environmental, economic and social conditions in the rural region near Gonaives, Haiti.  In partnership with a local non-governmental organization, the Smallholder Farmers Alliance, Timberland supports an agroforestry program to train Haitian farmers to improve crop yields – and has planted 2.2 million trees along the way.

(Photo: http://photos.prnewswire.com/prnh/20130128/NY48681 )

In 2010, Timberland teamed up with representatives from the Smallholder Farmers Alliance to create a self-sustaining agroforestry model that would deliver agricultural improvement, environmental restoration and economic growth for participating farmers through the development of eight community tree nurseries and agricultural training centers. This pilot cooperative, which is reliant on private sector, non-profit and community partnership, will plant a million more trees in 2013, 2014 and 2015, for a total of 5 million.

"When this program began, our vision was to create a model that could be self-financing within a reasonable amount of time and would generate positive social, environmental and economic impact," says Margaret Morey-Reuner, Timberland's senior manager of values marketing.  "The great results so far are a testament to the camaraderie, hard work and independence of these farmers as well as to this private sector, NGO and community stakeholder collaboration."

The Smallholder Farmers Alliance engaged a group of 2,000 small-scale farmers in the rural area near Gonaives, Haiti, and transformed the group into a for-profit agroforestry cooperative. After just three years of investment, the cooperative continues as a farmer-managed, self-financed operation. This innovation in "exit strategy aid," which sets a time limit on external funding, tackles a key challenge faced by corporate organizations when getting involved in sustainability or disaster relief projects on the ground in developing nations.

The farmers volunteer their time to manage the tree nurseries and plant trees in return for agricultural services that result in increased crop yields of between 40 and 50 percent. These services provide high yield seed, training in crop management, in-field technical support and the good quality tools needed to produce higher yields of sorghum, beans, corn and other food items. Farmers sell their crops individually, but the cooperative supports them by paying for these continued services with the sale of excess trees from the farmer-run tree nurseries.

"The pilot program represents a break with the traditional development model that often lasts only as long as the external funding," said Hugh Locke, co-founder and president of the Smallholder Farmers Alliance. "Following the pilot's success, we will launch the next agroforestry cooperative in July when we begin working with the next group of 2,000 farmers in a different location. We're planning to follow with many more cooperatives as the nation's farmers start to take the lead in restoring the tree cover – without which no country can prosper sustainably."

The true test of the success of this program came when farmers throughout Haiti lost between 40 and 70 percent of their crops as a result of hurricanes Isaac and Sandy last year. Income from tree sales enabled cooperative members to purchase extra seed to replant their storm-damaged fields, and the cooperative took care of each other without turning to government or donor sources for assistance.

Timberland continues to be the principal sponsor of the Smallholder Farmers Alliance, and has collaborated with NGO's including the Clinton Global Initiative to identify a customer base and sustainable market based solutions for the members of the farmer cooperative. To learn more about Timberland's tree planting efforts visit http://community.timberland.com/tree-planting.

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it.  Timberland markets products under the Timberland^®, Timberland PRO^®, Mountain Athletics^®, and Timberland Boot Company^® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature.  The company's products can be found in leading department and specialty stores as well as Timberland^® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East.  Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work.  To learn more about Timberland, please visit www.timberland.com.  

About Smallholder Farmers Alliance

The Smallholder Farmers Alliance (SFA) is a non-governmental organization that works with small-scale farmers in Haiti to help restore tree cover and increase food production. The SFA creates agroforestry cooperatives designed to be self-financing and farmer-managed following a limited period of training and external funding. This innovative, market-based development model results in the planting of significant numbers of trees as well as higher food crop yields and improved livelihoods in rural communities. To lean more about the Smallholder Farmers Alliance, please visit www.smallholderfarmersalliance.org.

CONTACT:
Katherine Harris
Porter Novelli
212-601-8305
[email protected]

SOURCE Timberland