GREENSBORO, N.C., Oct. 28, 2015 /PRNewswire/ -- Nine years after Greensboro-based advertising agency G-Force Marketing Solutions was founded, the company has announced a complete rebranding, including a new name, logo, positioning, and website. G-Force Marketing Solutions has become Shift, Inc.
"Branding, communications, design and media are changing every day. We want to change right along with it," says CEO Kristi Griggs. "Our new name represents the way we think and work. And we developed the tagline, Change. Our Way of Thinking. to underscore our agency's focus on the single most important factor affecting our clients, our agency and our industry."
Ms. Griggs is not alone in her dedication to keeping clients at pace with the world's rapidly changing media and technology landscape, and the way people use it to experience brands.
"All of our employees are hyper-aware of shifts in our society, in our culture, in the technology we use to navigate it, and in the way it all relates to a brand's success," she says. "It all comes together in our client focused strategic marketing process, which we call Kinetic Collaboration™. We've trademarked the name, but we can't really trademark the process, because it's always changing. Except for the fact that the client is always in the middle of it."
Shift's updated website and URL www.shiftnow.com conveys the agency's dedication to propelling brands forward.
Shift has experienced steady, sustainable growth over the past five years, and in the past year, has streamlined its internal processes, improved organizational structure, and expanded its internship program.
"Our staff loves the culture at Shift," said Griggs. "We work hard, but we also have a lot of fun in the process."
Griggs notes that while the agency's new name and positioning is exciting, there are even greater announcements to come in 2016.
"It's an exciting time for Shift. Next year marks our ten-year anniversary. And every day, there are changes in the market, providing us more and more creative opportunities and ways to communicate. Most agencies fear change. Our biggest thrill – our sense of purpose - is to create better communication experiences and better vehicles for shifting our clients' business forward, regardless of market conditions. That passion, deeply engrained in our culture, is reflected in our name."
Shift, Inc. is a full-service strategic, creative and media agency leveraging changes in the cultural and media landscapes to enhance the brand building process. Shift is a Woman Business Enterprise (WBE) and Woman Owned Small Business (WOSB) as certified by the SBA and National Woman Business Owners Corporation. For more information, please visit www.shiftnow.com. Follow us on Twitter, Instagram (@shift_ahead) and Facebook.
SOURCE Shift, Inc.