TinyCo gives app developers 50% or more of their revenue with the Tiny Partners' program

App Developers Can Drive Better Marketing and Revenue Results Through Promotional Brand Integrations without Cannibalizing Their Ad Revenue

Oct 15, 2012, 10:20 ET from TinyCo

SAN FRANCISCO, Oct. 15, 2012 /PRNewswire/ -- TinyCo, the San Francisco based developer of popular mobile games such as Tiny Monsters and Tiny Village, today announced Tiny Partners', a program established to encourage collaboration between TinyCo and mobile developers through revenue sharing and brand integration.   Mobile app developers can integrate Tiny Partners into their apps to create branded promotional spots for TinyCo games. When a user clicks on a Tiny Partners promotional spot and subsequently installs a TinyCo game, the developer earns at least 50% of the lifetime net revenue that user generates for TinyCo.  With the flexibility of Tiny Partners, developers can expand their revenue without cannibalizing their current banner or interstitial ad inventory.

"User acquisition costs continue to rise and just as in the past with web advertising, most ad banner formats on mobile devices are being tuned out by users.  Web advertising evolved  over time with better targeting, rich media and branded content, and we want mobile to evolve faster. TinyCo can provide our partners with the ability to create better performing promotions for our games and then share in the success," said Andrew N. Green, Director of Business Development of TinyCo.

"With TinyCo, we were treated like a partner, not just a vendor. TinyCo was willing to share their revenue with us. Other companies were just interested in the cost per download," said Dave Yonamine, CEO, Mobility Ware, an early partner in the program.

TinyCo has a proven track record of monetization on iOS, Android and Amazon; their games are consistently among the top grossing titles on all 3 platforms.  TinyCo is encouraging developers to pursue deeper brand integrations, and will look to increase developers' revenue share percentage based on the depth of their brand integration. The integration is easy and flexible and available on multiple platforms (works on iOS, Android OS, Google play, Amazon).  Becoming a partner is free and easy.

For more information on the Tiny Partners initiative, please go here:  www.tinyco.com/tinypartners


TinyCo makes beautiful, fun and engaging games that can be played anywhere on mobile devices. The company's mission is to make millions of people happy five minutes at a time. TinyCo is a leading mobile developer and has released several hits on iOS, Google Play, and Amazon including Tiny Monsters, Tiny Village and Tiny Zoo Friends.  The company has been recognized as one of the first to crack the code on monetizing the Android platform and was named one of Pocketgamer's top 50 developers in 2012.

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Abigail Murphy