TinyCo Partners with Chartboost for Guaranteed Direct Deals

iOS app publishers keep 100% of revenues earned with TinyCo following integration with Chartboost during November

Nov 08, 2011, 09:00 ET from TinyCo

SAN FRANCISCO, Nov. 8, 2011 /PRNewswire/ -- TinyCo announced today a limited-time offer that guarantees a direct-deal partnership with the company for any iOS app publisher that joins the Chartboost platform between November 15th and December 15th. During this promotion, developers can keep all of the revenue earned from displaying TinyCo ads in their apps instead of giving up a large chunk of it to an ad network.

Many publishers already show ads for TinyCo games through other ad networks; however, ad networks can take as much as 50% of the revenue, which significantly reduces the publisher's profits. When a publisher has enough traffic to go directly to the advertiser, it can negotiate a deal on its own terms and keep 100% of revenues, which coins the term "direct deal." Chartboost now simplifies this process by providing a marketplace where publishers can directly connect with each other to launch direct deals.

Jennifer Lu, head of Business Development at TinyCo, believes in the power of direct deals, affirming that "TinyCo is a proponent of direct deals because it enables us to guarantee high volumes and get more transparency about the users we acquire."

"Chartboost and TinyCo are uniting their strengths to show how powerful the marketplace is, giving app developers the freedom to work directly with each other, and providing full transparency for the advertiser and full control for the publisher," said Maria Alegre, CEO of Chartboost. "Big publishers can benefit from direct deals by making more money while retaining control over the user experience."

TinyCo is the company behind Tiny Zoo Friends, Tiny Pets and other highly popular social mobile games. The company is investing heavily in establishing relationships with game publishers that want to monetize their traffic through direct deals.

The deals will be served and tracked on the Chartboost platform, enabling both parties the capability to measure the impact and effectiveness of the campaign. Interested game publishers can learn more and sign up for the exclusive deal by emailing tinycodeal@chartboost.com.

About TinyCo

TinyCo (www.tinyco.com) is a leading mobile game developer based in San Francisco. It has reached the App Store Top 10 with titles such as Tiny Zoo Friends, Tiny Pets, Tap Resort and VIP Poker. In May 2011, TinyCo announced the TinyFund, a $5 million investment fund for new game developers. Through the TinyFund, new developers have a chance to secure up to $500,000 in funding as well as TinyCo's assistance in development, business strategy and marketing.

About Chartboost

Chartboost (www.chartboost.com) offers a direct-deal advertising marketplace that enables mobile game publishers to connect with each other to buy, sell or exchange traffic directly.