'Tired of Being Wired?' Frontier Beverage Launches Unwind(TM): New Low-Calorie Relaxation Aide Hits the Market in Spring/Summer 2010

MEMPHIS, Tenn., April 13 /PRNewswire-FirstCall/ -- Consumers looking for a great-tasting, low-calorie relaxation aide to complement their busy lifestyles can find the solution in Frontier Beverage Co.'s (OTC Bulletin Board: FBEC) Unwind™, launching this spring/summer.

"Unwind™ provides a light, refreshing flavor for whenever you deserve a moment of relaxation without the sedating effects of pharmaceuticals or alcohol," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "After receiving rave reviews from consumers that tested our product within the Memphis, TN, market, we are confident that the relaxation category is a strong contender in the 'New Age' sector of the beverage industry."

With a slogan of "Tired of Being Wired," Unwind offers consumers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle. Unwind is currently available in Citrus Orange in a 16 oz. can via www.unwindbeverage.com and, in mid-May 2010, will be available in three lightly-carbonated flavors, Goji Grape, Pom Berry, and Citrus Orange, all in sleek 12 oz. cans containing a mere 40 calories and only 10 grams of sugar each.

"Relaxation beverages received a boost in initial awareness when they were named a top trend for 2010 by both 'Good Morning America' and 'The View,'" said Harris.  "Unwind takes this trend to the next level by allowing consumers to relax and renew themselves with each serving, providing a soothing experience for both the mind and body."

Melatonin, valerian root, rose hips and passion flower provide Unwind with its calming properties.  These items, which can all be found in local nutrition or vitamin stores, have been used by herbalists for years to cope with anxiety and insomnia.

Follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page for new product information, company updates and contests.  For additional information, please call 1-877-233-RELX (7359).

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact [email protected].

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aide for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography and additional information, please contact Beckerman at 201-465-8026 or [email protected].

SOURCE Frontier Beverage Co.