'Tis the Season to Treat -- Your Cat

Recent Survey by TEMPTATIONS® Treats for Cats Reveals Holiday Gift-Buying Behaviors

Nov 29, 2012, 09:00 ET from Mars Petcare US

NASHVILLE, Tenn., Nov. 29, 2012 /PRNewswire/ -- This holiday season, as you're making a list and checking it twice, don't forget to treat your most loyal companion – your cat!  While most cat owners think every day is a holiday for their feline friends, a new survey conducted by TEMPTATIONS® Treats for Cats shows that nearly half of cat owners (46%) go the extra mile this time of year to buy their cat the perfect present to put under the tree.

The survey showed that the majority of cat owners who do gift their cats during the holidays almost always purchase treats or toys.  But most cat owners believe that if their cat could manage their own wish-list (should they be able to make one) the majority of them would want their stockings stuffed with treats.  As the leading cat treat on the market, TEMPTATIONS® Treats for Cats are an ideal way to remember your cat, while simultaneously strengthening the playful bond between owners and their pets.

"Incorporating TEMPTATIONS Treats into your holiday and daily routine is a fun way to strengthen your relationship with your cat and reinforce your cat's behavior," said Dr. Tiffany Bierer, Health and Nutritional Sciences Manager, Mars Petcare US, the makers of TEMPTATIONS® Treats for Cats.  "A positive reward helps your cat recognize what you want them to do, and creates playful moments during the holidays and beyond." 

Gift Ideas for Finicky Felines

Still stumped on what gift will be the cat's meow? Check out the wish-list generator on the TEMPTATIONS® Facebook Page, www.facebook.com/temptations. By answering a few simple questions about your cat's personality, the wish-list generator will produce customized gift ideas destined to delight even the most fickle feline.

Something to Meow About

TEMPTATIONS® Treats for Cats polled 2,500 Americans via online omnibus survey to find out how many cats would meow with joy over their presents this holiday season.  Of those surveyed, TEMPTATIONS® Treats for Cats discovered:

  • Women (48.7%) are more likely than men (42.6%) to consider their cat when buying gifts during the holidays.
  • However, when it comes to spending, men will go all out to make their cats' holiday perfect! Of gift-buying men, the majority (38.3%) will spend anywhere from $11 - $20 on their feline friends, while women (38.3%) only estimate spending $6 - $10.
  • For those cats lucky enough to have made the shopping list, the large majority (84.9%) of their owners will be purchasing toys for feline friends; despite the fact that owners believe their cats prefer treats in their stockings.

For more information, visit Facebook.com/Temptations. 

About the TEMPTATIONS® Brand

TEMPTATIONS® are America's favorite cat treat*, with 20 flavor varieties, many that offer health benefits specific to cats' needs. TEMPTATIONS® have a one of a kind, patented treat that's crunchy on the outside and soft on the inside. In addition, TEMPTATIONS® MixUps items were awarded Product of the Year in the 2011 Consumer Survey of Product Innovation. Look for TEMPTATIONS® treats for cats where pet food is sold. For more information, please visit www.TemptationsTreats.com.

About Mars Petcare US

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Food for Cats, WHISKAS® Food for Cats, THE GOODLIFE RECIPE® Brand and TEMPTATIONS® Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 2,200 Mars Petcare US associates make, sell and distribute its high-quality pet food from 15 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

®/™ Trademarks © Mars Incorporated 2012. TEMPTATIONS® Cloud design is a trademark.

*Based on sales data.


SOURCE Mars Petcare US