NEW YORK, March 1, 2011 /PRNewswire/ -- Titan and TargetCast Networks (TCN), the nation's largest away-from-home television network, have announced a partnership making Titan the exclusive sales and marketing agent for the TCN inventory of 3,500 screens in 1200 locations.
TargetCast Networks will continue as a stand-alone company providing technology, licensing, content, and network operations services. Titan will have the right to license technology in selected distribution channels globally.
"Titan has been pursuing an aggressive digital agenda for the last two years. This partnership allows us to reach the active on-the-go consumer to complement our existing transit and place-based screens in what we are calling 360-degree campaigns," explained Don Allman, President and CEO of Titan. "We are now providing our clients with an ability to dominate these eyeballs from 6 a.m. to midnight for maximum reach and efficiency."
TCN installs screens in top-tier national and regional casual dining and fast casual restaurants including Applebee's, Chili's, T.G.I. Friday's, Outback, Tully's, Seattle's Best, Robek's, Coffee Bean Tea and Leaf, among others. TCN uses the patented TargetCasters enabling the creation and posting of custom designed promotional messages directly on television sets. The messages show up as an "L bar" which is seamlessly inserted over existing content.
With complete IP addressability and digital distribution, advertisers are able to run multiple formats of creative and messaging including 30 second video, Flash and even XML injected RSS Feeds. TCN's web application also gives each restaurant the ability to target customized marketing messages for their store on a hyper-local basis from any Internet connected device within minutes.
Jerry Hall, veteran new media and digital marketing executive, has joined the Titan team as Vice President, Business Development. Also joining Jerry will be Sal Tofano, Business Development Manager joining in the New York office, Wayne Aaronson, Business Development Manager and Melody Jackson, Marketing Manager in Titan's Los Angeles office.
"TCN provides national and local advertisers with an opportunity to reach the emerging away-from-home television audience that is actively engaged in televised sports and entertainment programming--in a 'lean forward' mode--while watching with their wallets out," said Mr. Hall. "Partnering this audience and medium with the stellar sales force at Titan is a win-win for advertisers."
TCN delivers 53 million Nielsen verified commercial views each month. Much like Titan's traditional transit audience, TCN offers advertisers a mix of sports fans, lunchtime and after-work professionals, moms and dads, college buddies and commuters. They tend to be suburban residents of the top 30 DMA's and they're consuming TCN while in prime shopping zones.
"This is truly a milestone for Titan. This partnership sends a strong signal to the marketplace and to advertisers that we continue to dominate the out-of-home market, not just with transit advertising, but with other digital alternatives," said Mr. Allman. "As always, Titan is looking for the best transit and away-from-home advertising opportunities on the market in order to become a more holistic resource to our clients. Be on the look out for more exciting announcements in 2011."
Titan is a full service media company specializing in Out-of-Home advertising. With more markets, more Top Ten DMA penetration and more riders, Titan is the leader in Transit Advertising in the United States.
Titan provides sales, marketing, creative, research and maintenance of advertising on bus, rail, telephone kiosks and street banners. It also leads the way in the development and successful introduction of market leading digital Out-of-Home platforms. Titan furnishes national and local clients with creative media solutions in North America's top markets including New York, Los Angeles, Chicago, Philadelphia, Pittsburgh, Boston, San Francisco, New Jersey, Dallas, Seattle, Minneapolis/St. Paul, and Canada.