DENVER, July 15, 2015 /PRNewswire/ -- TitleCard Capital today announced the formation of a new private equity firm whose innovative approach brings together the marketing power of athletes and entertainers and leading industry executives to add value to the firm's investments in growth capital or buyouts of consumer-facing businesses.
"With the launch of TitleCard Capital, we are realizing a powerful vision – a unique collaboration among some of the most influential tastemakers across multiple verticals coming together in strategic investments," said Tyler Tysdal, managing partner, TitleCard Capital. "Our strength in numbers approach will effectively unite smart, accredited investors with influential athletes and artists, allowing them to work together to further solidify our portfolio companies."
TitleCard Capital targets companies that will benefit from the private equity firm's consumer-facing marketing power across the sectors of technology, consumer products and services, specialty finance, health and wellness, media and entertainment and hospitality. Earlier this month, TitleCard led its first investment – a $9 million growth equity investment in the fast-growing and profitable online luxury mattress company, Leesa (leesa.com), which launched in January 2015 and was recently named a Shopify Build a Business Competition winner. Leesa is a beautifully designed luxury mattress, ordered exclusively online and delivered to your door within days. Leesa also proudly donates one mattress to a shelter for every ten they sell.
"At TitleCard Capital, we see the extraordinary value of leveraging a celebrity's personal brand to help drive awareness for companies," adds Tysdal. "Our goal is to capitalize on our influencers' potential marketing value and our management team's robust background of identifying, investing in and operating a variety of business ventures."
TitleCard Capital's innovative platform leverages the personal brands and marketing and public relations influence of some of the world's most recognizable names, including: Jimmy Kimmel, Adam Levine, Eric Decker, Jessie James Decker, Henrik Lundqvist and Kenny Smith with more to be announced. Each of the celebrity partners has the option of providing marketing support to the investment(s) of their choice, working closely with TitleCard Capital to ensure alignment; influencers are not obligated to endorse any portfolio holding. Marketing efforts are expected to include visual brand endorsements, social media marketing, brand development and public relations, amongst other mediums.
About TitleCard Capital
TitleCard Capital is a private equity firm combining the power of athletes, artists and industry executives to generate attractive risk-adjusted returns in portfolio companies that will benefit from the firm's strategic approach, high-profile influencers, and experienced management team. TitleCard Capital seeks to invest in, or buy out, cash-flow positive companies that have successfully proven their business models as well as earlier stage growth businesses where TitleCard Capital believes it can add exceptional value via public relations, social media and other strategic marketing mediums. TitleCard Capital's influencers provide industry insight, expertise and marketing support and are not members of the investment team, nor are they involved in making investment decisions. For more information, visit www.titlecardcapital.com
SOURCE TitleCard Capital