T.J.Maxx Looks At How Style Tells Your Story

FRAMINGHAM, Mass., Sept. 15, 2014 /PRNewswire/ -- Whether dressing up for a night out on the town, a play date with your kids or that big presentation at the office, women make style choices every day that express who they are on the inside and what is important to them.  This fall, T.J.Maxx is exploring the power of style in telling a woman's story by partnering with Erika Christensen and one of the industry's hottest costume designers, Jenn Rogien.

"Style is a powerful visual expression of a woman, her best traits and the aspects of her life that matter most to her. Each woman, just like every character, has her own story," said Rogien. "I'm fortunate enough to bring some truly memorable characters to life using their wardrobe as a visual storytelling element.  That's why a store like T.J.Maxx is a great resource because they carry items that let every woman's personal style shine through, no matter what her storyline is."

Rogien's wardrobe curations for hit TV series including Girls and Orange is the New Black have made headlines and won awards for the authentic portrayal and expression of the show's characters.  She has spent numerous hours observing women in real-life situations and applying that to her work in bringing characters to life from script to screen.  She shares some insights on how women can think about their style, and best showcase who they are and what matters most to them.

Find your style, and tell your story.  Just like actors in TV shows and movies, you are your own character and the clothes you wear and way you style your home help to define your personality to those around you. You may show off your cheery disposition with bright colors and pops of accessories, or express your sensitive side with soft fabrics in muted tones.  

Let Your Life Shine Through.  Let your interests, passions and aspirations shine through when you are creating an outfit or look in your home. If school is on the horizon, a menswear inspired blazer and a stylish leather back-pack conveys your new adventure.  If you are hoping for a promotion at work, you may look to build up a collection of tailored made pieces.  Planning a dinner party to celebrate an event may mean that your home is transformed with updated table decor that showcase the occasion.

Wear Trends In A Way That Works for You. You don't need to follow every new trend to be fashionable. Find the ones that work with your style and for your personality.  Look for those perfect pieces that will make you feel good about who you are. Start by finding a few pieces that reflect your style – a statement necklace, a leather handbag, a new table top accessory.

Update Your Look as Your Journey Evolves.  It takes a lot of trial and error to find a personal style that shows off your true self.  Self-expression is a journey, not a destination, and to communicate who you are you don't need to reinvent your entire wardrobe or home all in one go. Instead, update it by heading to places like T.J.Maxx where you'll find high quality, brand name designer pieces at prices that won't break the bank. Most importantly, wear and display what makes you feel like you!

Actress Erika Christensen, of the hit NBC TV show Parenthood, also knows a thing or two about using style to tell your story.  "From Julia Braverman's pencil skirts as a lawyer or my own camping-friendly clothes to the beautiful, designer dresses for the red carpet, I love that fashion helps us be who we are and do what we do.  No matter what facet of personality is being put to use at the moment, we can find perfect pieces that help us be ourselves at places like T.J. Maxx."

Last year, T.J.Maxx conducted a study that uncovered the powerful role that fashion plays in self-expression. The study revealed that women are taking style into their own hands, with more than half (55 percent) interpreting trends to make them their own.  It also found that personal style impacts more than just how women look, with the majority (91 percent) of women agreeing with the statement "when I look good, I feel good."  The findings were validated this Spring when T.J.Maxx conducted a live fashion experiment that further revealed how women use fashion to express their best self throughout their lifetime, confirming that they are not limited by trends or confined by style profiles.

For style inspiration, alerts and more on living a Maxx Life, visit Facebook at facebook.com/tjmaxx, Twitter at @tjmaxx and Pinterest at pinterest.com/tjmaxx and connect using #maxxlife. For more fashion news and images, visit our newsroom at media.marshallstjmaxx.com.   

ABOUT T.J.MAXX 

 

Since its first store opening in 1977, T.J.Maxx has helped customers maximize their budgets by offering the same on-trend, in season, first quality merchandise as department and specialty stores, but for much less.  When shoppers compare price tags they will find that T.J.Maxx offers value that goes beyond just a low price.  Every item on the rack offers consumers the combination of high quality, current season designer merchandise at unbelievable values. T.J.Maxx is the nation's largest off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico.

CONTACT:                                                                                                                                           

Meghan Ficarelli
Edelman
Office: 212.704.4562   
[email protected]

Rebecca Ruffer
Edelman
Office: 212.277.3751  
[email protected]

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SOURCE T.J.Maxx