T.J.Maxx, Marshalls and HomeGoods Holiday Campaign Continues to Bring Back the Holidays by Focusing on People

The retailers recruit the help of Haylie Duff and Louise Roe to provide inspiration and tips on creating meaningful moments with loved ones

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T.J.Maxx, Marshalls and HomeGoods

Nov 16, 2016, 08:00 ET

FRAMINGHAM, Mass., Nov. 16, 2016 /PRNewswire/ -- With 73 percent of people wishing they had more meaningful moments with loved ones during the holidays, T.J.Maxx, Marshalls and HomeGoods are again celebrating the values that make the season truly special by reintroducing "Bring Back the Holidays," a campaign that focuses on people, and creates opportunities to bring them together.

Haylie Duff partners with T.J.Maxx, Marshalls and HomeGoods to bring back the holidays by sharing her favorite family traditions and recipes.

In the campaign, T.J.Maxx, Marshalls and HomeGoods imagine a world where the holidays are filled with magic instead of madness, and doorbusters refers to loved ones rushing through the door to give you hugs instead of shoves. With nearly 70 percent of people agreeing the holidays have become too commercial, it's clear they are yearning for that same joyous world as well.

This year, T.J.Maxx, Marshalls and HomeGoods have recruited the help of Cooking Channel host and Real Girl's Kitchen author, Haylie Duff, and lifestyle expert and author of 'Front Roe – How to be the Leading Lady in your Own Life,' Louise Roe, to inspire others to bring back the holidays. Both Haylie and Louise will take to Instagram and Twitter to share tips, content and experiences to help create and inspire the moments that make the holidays so special, and bring people together this holiday season.

"The Holidays are a really special time for my family and I. We use them as an opportunity to take time to ourselves, drop all distractions and focus on one another – whether it's making cookies with my daughter or sharing a special holiday meal with my family," said Haylie. "That's why I'm so excited to partner with T.J. Maxx, Marshalls and Home Goods to share our traditions and inspire others to do the same, so that they can create those priceless meaningful moments together."

To kick off the holiday campaign, all T.J.Maxx, Marshalls and HomeGoods stores have helped raise money for over 140 food banks across the country, with 100% of the dollars raised going back to food banks in local communities. With the help of generous customers and The TJX Foundation, we will donate nearly $2 million to help feed the hungry this holiday season.

Recognizing the importance of spending time with loved ones, all T.J.Maxx, Marshalls and HomeGoods stores will remain closed on Thanksgiving so that Associates can spend the holiday with their families.

"Our hope is to remind people what truly matters during the holidays. From snow ball fights to movie nights, it's those memorable moments that make the season so special," said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods. "By offering thoughtful gifts at amazing prices every day, we encourage people to skip the sales, and shop on their own time so that they can focus on creating those precious moments with family and friends."

Introducing the Bring Back the Holidays Heroes

Both Haylie Duff and Louise Roe are on a mission – to help as many people as possible create moments that make the holidays so special.

Making meaningful moments (Nov 14 – Dec 2): Haylie will offer advice on how to overcome distractions in order to focus on what matters most – family and loved ones. From fun recipes for the whole family to how to host the ultimate Holiday party, Haylie will share tips on creating meaningful memories with those who matter the most

To participate in the contest from Nov 14 – Nov 18, our stores will invite our Twitter followers to share how T.J. Maxx, Marshalls, HomeGoods and Haylie Duff can help you bring back the holidays. Use #bringbackholidays and #contest via text or photo to be entered for a chance to be one of 10 lucky people who will get to travel home for the Holidays. In addition, TJX will reward them with a Holiday Family Care Package to ensure they can make the most of their time together this festive season.

Spreading Unexpected Holiday Joy (Dec 5– Dec 16): Louise Roe will offer tips and advice to encourage and inspire people to spread unexpected joy to those who least expect it this Holiday season!

To participate in the contest from Dec 5 – Dec 16, followers are invited to share with T.J. Maxx, Marshalls and HomeGoods those people who aren't on their usual list, but this year, deserve a gift. Use #bringbackholidays and #contest via text or photo to be entered for a chance to win a 15 minute consultation with Louise on how to select, and receive, the perfect gift for those who don't expect it!

For more information, visit our stores on twitter at @TJMaxx, @Marshalls and @HomeGoods, and to view the commercial, visit the YouTube Page. For more information on the #bringbackholidays contest, please visit the rules and regulations page.

ABOUT T.J.MAXX
Since its first store opening in 1977, T.J.Maxx has helped customers maximize what matters most in their lives by offering an ever-changing selection of high-quality, brand name merchandise at amazing savings. T.J.Maxx is the nation's largest off-price retailer, with more than 1,000 stores spanning 49 states and Puerto Rico.

ABOUT MARSHALLS
Marshalls is one of the nation's leading off-price family retailers with more than 1,000 stores spanning 48 states and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find a surprising selection of high-quality, on-trend brand name and designer merchandise for men, women and children, footwear, accessories and home merchandise - all at incredible prices.

ABOUT HOMEGOODS
HomeGoods operates more than 500 stores across the country and since 1992 has offered shoppers an always changing selection of inspiring home fashions, including designer and brand names, in every style and for every room in the home, all at incredible values.

ABOUT THE TJX COMPANIES, INC.
The TJX Companies, Inc. is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. As of October 29, 2016, the end of the Company's third quarter, the Company operated a total of 3,785 stores in nine countries, the United States, Canada, the United Kingdom, Ireland, Germany, Poland, Austria, the Netherlands, and Australia, and three e-commerce sites. These include 1,179 T.J. Maxx, 1,027 Marshalls, 568 HomeGoods and 11 Sierra Trading Post stores, as well as tjmaxx.com and sierratradingpost.com in the United States; 255 Winners, 106 HomeSense, and 57 Marshalls stores in Canada; 503 T.K. Maxx and 44 HomeSense stores, as well as tkmaxx.com, in Europe; and 35 Trade Secret stores in Australia. TJX's press releases and financial information are also available at tjx.com.