T.N. Dickinson's® Witch Hazel Expands Personal Care Line with New Medicated Cooling Foam and Medicated Cooling Pads--and Launches #TNCoolMomsClub Campaign to Celebrate Expecting and New Moms

Because when relief can't wait…There's T.N. Dickinson's For That!

EAST HAMPTON, Conn., Aug. 25, 2025 /PRNewswire/ -- T.N. Dickinson's Witch Hazel, the #1 physician-recommended witch hazel brand trusted by families since 1866, is proud to announce the launch of two new gentle, effective solutions for hemorrhoidal, rectal, and vaginal discomfort—T.N. Dickinson's Medicated Cooling Foam and T.N. Dickinson's Medicated Cooling Pads—alongside the debut of the #TNCoolMomsClub Campaign, a social media initiative celebrating and supporting expecting and new moms who are navigating postpartum.

With hemorrhoids affecting more than 10 million Americans each year and flushable wipes often causing issues for household septic systems, T.N. Dickinson's is delivering an effective, gentle, and eco-conscious alternative that is as kind to the planet as it is to sensitive skin. Always made with 100% natural, clinical-grade witch hazel, both intimate care products provide consumers instant cooling relief for inflamed, burning, itching or irritated areas "down there."  

T.N. Dickinson's Medicated Cooling Foam is a gentle, effective, convenient, and eco-friendly choice that is a septic-safe wet wipe alternative. This ultra-lightweight, non-greasy foam:

• Transforms toilet paper into a soothing wipe alternative—no need for single-use hemorrhoid wipes.
• Provides instant relief from burning, itching, inflammation, and irritation.
• Versatile application—use on toilet paper or a maxi pad for hemorrhoid discomfort, postpartum recovery, or after anorectal/vaginal surgery.

T.N. Dickinson's Medicated Cooling Pads are always made with 100% natural, clinical-grade witch hazel, and offers versatile uses while providing immediate soothing, gentle and safe relief for:

• Daily hemorrhoidal care
• Feminine hygiene and postpartum recovery
• Topical comfort after rectal or vaginal surgery

Unlike many competitive products, the Medicated Cooling Pads are free from phenoxyethanol, which can be irritating, and are enriched with moisturizing aloe and glycerin for gentle relief and comfort. Like all T.N. Dickinson's products, they are hypoallergenic, pH-balanced, and free from parabens, dyes, fragrances, phthalates, and sulfates—safe enough for even the most sensitive skin.

To mark the launch, T.N. Dickinson's is introducing the #TNCoolMomsClub, an empowering campaign encouraging open, honest conversations about postpartum discomfort and recovery after childbirth. Through humor, relatability, and shared experiences, the expecting and new mom influencers will spotlight the real, raw side of pregnancy and postpartum life—while showing how the Medicated Cooling Foam and Pads are the must-have essentials. The campaign's goal is simple: to help moms feel seen, supported, and soothed, because caring for yourself is just as important as caring for your baby.

"Our mission has always been to provide families with natural, effective solutions they can trust," said Bryan Jackowitz, President of Dickinson Brand Inc. "With the launch of our Medicated Cooling Foam, Medicated Cooling Pads, and the #TNCoolMomsClub Campaign, we're not just bringing new products to market—we're offering a safe space for new and expecting moms to be heard. We want moms to know they're not alone in their postpartum journey, and how – even for their most delicate areas down there —there's T.N. Dickinson's for THAT."

For over 150 years, T.N. Dickinson's has been a trusted name in natural, effective, and gentle personal care. Today, that legacy continues with innovative products and initiatives designed to cleanse, soothe, treat, and protect the whole family—head to toe. Both new products are available now at TNDickinsons.com and Amazon.com.

T.N. Dickinson's Witch Hazel
T.N. Dickinson's is the brand families have trusted for gentle and effective first aid and skincare for over 150 years. To this day, T.N. Dickinson's has stayed true to their commitment to natural clinical care by producing only 100% natural, clinical grade USP* witch hazel. As the primary ingredient, this genuine witch hazel is at the core of all T.N. Dickinson's products with no unnecessary additives bringing natural, effective, safe products you can feel good using. T.N. Dickinson's is the only all-natural witch hazel effective enough to cleanse, soothe, and treat just about anything your skin needs from head to toe and gentle enough to use every day.  For more information, visit the brand on Facebook, Instagram, TikTok, or at tndickinsons.com.

*USP, the organization that sets the standards for strength and purity of active ingredients.

For media inquiries, contact Rebel Gail Communications
Stephanie Channell | [email protected] | 212.675.8555

SOURCE T.N. Dickinson's Witch Hazel