AIRPORT CITY, Israel, March 22, 2011 /PRNewswire/ -- SodaStream International, Ltd. (Nasdaq: SODA) is proud to announce the launch of its One to One partnership with The Water Project Inc., a non-profit organization helping to make a difference in the lives of thousands of people by building water wells to supply clean, safe drinking water in developing communities.
The One to One project is a global SodaStream initiative whereby a portion of the proceeds from participating soda maker sales will be donated towards the building of water wells in Kenya. The donation from each soda maker sold will help supply one person in Kenya with clean drinking water for at least one year.
"As a company committed to improving the environment and living conditions through the use of fresh tap water, we are honored to participate in such an important project," said Daniel Birnbaum, CEO of SodaStream. "Water is the source of life and sustenance on many levels, and we were impressed by how The Water Project organization found a creative and successful way to address the urgent problems of water scarcity in Africa."
Water Wells for Kenyan Schools
SodaStream is working in cooperation with The Water Project to build hand-pumped, safe water wells at primary and secondary schools in Western Kenya. Each new freshwater well directly benefits an average of 200 to 400 students, as well as the surrounding community. When properly maintained, these wells can last up to a decade or more.
"SodaStream's offer to help these schoolchildren and their villages will literally change lives," said Peter Chasse, President and Founder of The Water Project. "We appreciate the generosity and enthusiasm that SodaStream has exhibited and hope that they set an example for others to follow."
Importance of Clean, Safe Water
Nearly 1 billion people don't have access to clean, safe drinking water. Disease, poverty and a loss of hope can be traced back to the lack of clean water. Worldwide, one in four children who die before age five dies of a water-related illness. Children often walk miles every day to collect dirty rainwater to drink. Clean water changes lives by improving health. When students aren't sick, education improves. When water is nearby and safe, productive businesses can thrive. Fields are watered and food supply becomes more reliable. Children grow up to be productive members of their community, breaking the cycle of poverty.
For more information or to donate to The Water Project please visit www.sodastream.com/waterproject
About The Water Project
The Water Project, Inc. is a non-profit organization bringing relief to communities around the world who suffer needlessly from a lack of access to clean, safe water. For more information please visit www.thewaterproject.org
SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. We estimate that there are currently approximately 4.5 million consumers who regularly create a carbonated beverage using our system. Our products are available at more than 40,000 retail stores in 41 countries around the world. For more information please visit www.sodastream.com.
SOURCE SodaStream International, Ltd.