T.O. Has Been Conquered!

Multi-platform advertising campaign a first for Printing Company Ambassador

To view the Social Media Release, click here: http://smr.newswire.ca/en/the-printing-house-ltd/to-has-been-conquered

TORONTO, July 19, 2011 /PRNewswire/ - The Printz, the central character in a marketing campaign launched by The Printing House Ltd.™, is in Toronto today! "We appear to have misplaced The Printz. He loves the culture and the people of the city, and he's wandered off. We've got a few teams out there looking for him, so we are hoping that with those teams and the help of Torontonians, he'll be located and will have made new friends along the way." Says Marc Petitpas, Vice President of TPH^®.

The multi-platform advertising campaign created for The Printz' visit includes movie poster teaser-style ads distributed around the city, printed in publications and combined with ads on television and radio. Several Viking-themed street teams will be roaming Toronto today as well to increase awareness.

The Printing House Ltd.™ is running a contest in conjunction with the appearance of The Printz in Toronto which will provide participants with multiple chances to win one of the 50 prizes available including the grand prize of a trip for two, in the spirit of The Printz' roots, to the Nordic destination of Iceland (or… anywhere else the winner wants to go for $2,500 with Flight Centre!). Some of the prizes up for grabs, include a dinner and show for six to Medieval Times and gift certificates to AxiSpa, Elephoto.ca, as well as The Printing House Ltd.™

Anyone can enter by visiting www.theprintz.ca  and filling out the online ballot. There are additional ways to earn entry ballots including skill testing questions about The Printz' YouTube Episodes, sharing the contest with a friend, and uploading photos to Facebook of any components of The Printz campaign including one with The Printz himself if you can find him today!

To keep up to date with The Printz and his adventures, be sure to visit The Printing House Ltd. ™ YouTube channel at www.youtube.com/TPHCanada, follow him at www.twitter.com/the_printz on Twitter and on Facebook at www.facebook.com/theprintz.

The Printing House Ltd.™ - We do more than just printing.

With a national network of 70 branches across Canada, TPH^® makes it easy to find a solution for any of your business needs. From digital and offset printing and custom books, to large format printing and personal URL's, TPH^® has hundreds of solutions to help your business stand out.

The Printz has been a fan of print his entire life and for the last year has been a vocal evangelist for TPH^®. He is quirky but helpful to his coworkers; and though he is rough around the edges, his hair almost never catches on fire.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Video: http://www.newswire.ca/en/releases/mmnr/smr/PrintingHouse_Sequence1.flv

SOURCE The Printing House Limited