Toby Keith's I Love This Bar & Grill Selects Crosby|Wright As Public Relations Agency Of Record

SCOTTSDALE, Ariz., Sept. 16, 2014 /PRNewswire/ -- Boomtown Entertainment, Inc., parent company of Toby Keith's I Love This Bar & Grill, announced it has selected Scottsdale based Crosby|Wright as agency of record. The leading public relations firm will support all national marketing communications focusing on ongoing public relations efforts and integrated marketing strategies. On behalf of Toby Keith's I Love This Bar & Grill, Crosby|Wright will represent more than 16 locations and lead media relations in all additional markets as they continue to expand.

Crosby|Wright, a full-service integrated public relations and advertising agency, brings more than twenty years of extensive experience in creative branding, media relations, and measurable consumer engagement with significant highlights in the evolving restaurant market. The agency will combine forces with a renowned executive chef team and fresh approach to service that will truly propel the brand in a new direction.   

"We needed an agency that could successfully manage all media communication and promotion as we move into a stage of rapid growth in several new markets," said John Thomas, vice president of marketing and entertainment for Boomtown Entertainment. "We look forward to this relationship as we grow the brand to the next level."

Boomtown Entertainment's commitment to charitable partnerships and giving back to the community was a key selling point for Crosby|Wright. The agency is locally known for organizing and managing multiple charity events and causes throughout its many years of operation. Crosby|Wright will serve as a key piece in developing and promoting Boomtown's many philanthropic endeavors.

"We are truly excited to work with the outstanding and well-known Toby Keith brand," said Crosby|Wright President, Valerie Crosby. "The innovative concept of combining live country music stars with a classic southern menu and laid back atmosphere has caught fire throughout the nation."

Crosby|Wright understands the thriving market of the country music and entertainment industry and will combine their expertise with restaurants and hospitality to engage the organization's eclectic audience providing the ultimate experience for all demographics.

For more information on Boomtown Entertainment, Inc., please visit TobyKeithUSA.com

About Boomtown Entertainment

Toby Keith's I Love This Bar & Grill is owned and operated by Boomtown Entertainment and currently operates 16 locations in the United States, from Rancho Cucamonga, Calif. to Foxborough, Mass. The venues reach a broad demographic of music lovers and are known for their lively atmosphere, Whiskey Girls and, of course, beer in mason jars. There is entertainment all week long with live music, numerous plasma screen TVs, private rooms for parties or corporate events, as well as a 95-foot guitar shaped bar.

About Crosby|Wright

Based in Scottsdale, Ariz., Crosby|Wright is a full-service integrated public relations and advertising agency with a focus on luxury brands. With more than 20 years in the industry, the agency brings clients the recognition they deserve. With expert strategic planning and implementation, Crosby|Wright has a proven track record in building strong brand awareness, increasing recognition and ultimately driving business success. For more information on Crosby|Wright, please visit www.crosby-wright.com or call 480-367-1112.

Media Contact:
Erica Lang
[email protected]

SOURCE Crosby|Wright