TOCA Secures Additional $35M to Expand TOCA Social and Scale Soccer Training Technology
Company Extends Partnership with Major League Soccer Through 2036 as Soccer's Growth Accelerates in North America
COSTA MESA, Calif., May 20, 2025 /PRNewswire/ -- TOCA Football (TOCA), the fastest-growing soccer training and entertainment company in North America, has secured $35 million in new funding, including $15 million in equity.
The company has also received $20 million in debt financing from J.P. Morgan Commercial Banking. This new capital will fuel TOCA Social's international growth and enable the expansion of TOCA's soccer training technology.
This funding underscores the massive addressable market in soccer and TOCA's scalable business model. TOCA Social is reshaping sports entertainment, while TOCA's cutting-edge training technology is setting new standards in player development.
As soccer continues its rapid rise in North America, TOCA has extended its official partnership with Major League Soccer (MLS) through 2036, further cementing its role as a driving force in the sport's ecosystem.
"The combination of capital from one of the world's premier financial institutions and our extended partnership with the world's fastest-growing professional soccer league validates TOCA's mission," said Yoshi Maruyama, CEO of TOCA. "We're redefining how players and fans engage with soccer—through cutting-edge training and immersive social experiences."
"During the most exciting period in North American soccer history, MLS is proud to announce the extension of our partnership with TOCA," said Chris Schlosser, MLS SVP of Emerging Ventures. "MLS has always been a leader in pioneering the soccer landscape through strategic partnerships. Innovation and access to the sport are at the heart of this collaboration. Together with TOCA, we remain committed to ensuring that everyone has ample opportunities to play the beautiful game."
With soccer's rapid growth in the U.S.—driven by the 2026 World Cup, MLS's record-breaking expansion, and soaring youth participation—TOCA is positioned as a category-defining company at the intersection of sports, technology, and entertainment.
Following successful openings in London and Birmingham, TOCA is expanding its social entertainment footprint with a second venue in London and its first U.S.-based TOCA Social, opening in 2025 at Grandscape near Dallas, Texas, in partnership with MLS. Further expansion is planned across the U.S. and international markets in 2026 and beyond.
About TOCA Football, Inc.
TOCA Football, Inc. is the world's leading soccer experience company, transforming the sport and building communities that inspire everybody to play the beautiful game. TOCA operates two primary businesses: TOCA Soccer, the largest operator of tech-enabled soccer training centers in North America with 37 locations, and TOCA Social, the world's first soccer-themed entertainment and dining venues, currently operating in London and Birmingham.
Founded in 2016 by two-time U.S. World Cup and former MLS and English Premier League midfielder Eddie Lewis, TOCA is led by CEO Yoshi Maruyama, a seasoned leader in the leisure industry. TOCA's Board of Directors includes influential figures in sports and business such as Erik Anderson, former Executive Chairman and CEO of Topgolf; Abby Wambach, U.S. Women's National Champion; Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon; and Julie Haddon, Chief Marketing and Commercial Officer of the National Women's Soccer League. The company is also backed by MLS and Harry Kane, captain of the Men's England National Team. For more information, visit TOCAfootball.com or follow @tocafootball on Instagram, Twitter, and Facebook. To learn more about TOCA Social, visit toca.social or follow @tocasocial on Instagram.
Media Contact:
Jack Buttacavoli
SOURCE TOCA Football, Inc.
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