TOCA Soccer and Mini Melts® USA Announce Partnership For Official Beaded Ice Cream Partner

COSTA MESA, Calif., Oct. 7, 2025 /PRNewswire/ -- TOCA Soccer, the world's leading soccer training and entertainment company, today announced a new strategic partnership with Mini Melts® USA, naming the iconic beaded ice cream brand as the Official Beaded Ice Cream Partner of TOCA Soccer, and a Supporting Partner of TOCA Soccer Parties.

Under a long-term exclusive agreement, Mini Melts will own the "beaded ice cream" category at TOCA Soccer locations nationwide. Mini Melts USA's colorful and delicious beaded ice cream will be the only brand in this category, adding to player and guest experiences across TOCA Soccer Training Centers.

"TOCA partners with unique and innovative brands to elevate every guest experience," said Yoshi Maruyama, CEO of TOCA. "As the largest operator of tech-enabled soccer centers, we're excited to offer Mini Melts as the perfect sweet finish—whether celebrating a win, cooling down after a training session, or simply looking for a special treat."

Mini Melts products will be available via grab-and-go freezers and automated kiosks, offering guests convenient access to the frozen treat. The brand will also be featured prominently in  TOCA Soccer's parties, where guests receive free Mini Melts with their party package (max 16 per party). TOCA will support the partnership with emails to its customer base, along with in-center placement, promoting Mini Melts products and special deals.

"TOCA Soccer is an ideal partner for Mini Melts Ice Cream. Together, we're redefining fun by pairing world-class soccer experiences with our innovative go-to-market strategy, delivering the unforgettable 'spoonfuls of fun' that Mini Melts is famous for," said Dan Kilcoyne, President and CEO, Mini Melts USA, LLC.

About TOCA Soccer
Founded in 2016 and based in Costa Mesa, California, TOCA Soccer is the largest operator of technology-enabled soccer training centers and interactive soccer entertainment venues worldwide. Through its TOCA Training and TOCA Social platforms, TOCA delivers unforgettable soccer experiences using cutting-edge technology and a passion for play.

About Mini Melts USA

Founded in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S., offering a premium beaded ice cream experience made with 14% butterfat for unmatched flavor and quality.

Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide.

Mini Melts is headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, and distribution centers strategically located across the U.S. For more information, visit minimeltsusa.com or follow along on Facebook, Instagram, and TikTok.

Media Contact:
Jack Buttacavoli
[email protected]

SOURCE TOCA Football, Inc.