Today at the GFFC: The important role agriculture plays in feeding a growing population

Apr 10, 2013, 06:00 ET from Novus International, Inc.

ST. LOUIS, April 10, 2013 /PRNewswire/ -- Novus International, Inc. is sponsoring Dr. Marty Matlock, Professor of Ecological Engineering, University of Arkansas (UA) and Executive Director, UA Office for Sustainability, at the 4th Global Feed & Food Congress (GFFC), which begins today, April 10th, at the Sun City Resort in Sun City, South Africa. At 2:00 p.m. local time in Royal Ballroom South, Dr. Matlock will be giving a keynote address on the topic, "The role of animal agriculture in feeding 10 billion people sustainably." Dr. Matlock's informative presentation is included as part of a three-part session which focuses on meeting sustainability challenges.

"The challenges, opportunities and potential risks related to sustainable agricultural production are a direct result of competing land uses," Dr. Matlock notes. "Agricultural production, including crops, pasture and grazing, currently utilize more than 40 percent of the Earth's surface. In order for global agricultural producers to meet the increasing demand for food, feed, fiber and fuel, while at the same time reducing inputs and impacts, we must use every tool currently available in our collective tool box and continue to develop innovative tools that address emerging problems in an efficient, earth-friendly manner. Our future success is dependent on what we do today."

Novus shares Dr. Matlock's perspective on sustainability and supports his research efforts in this area. Sustainable agriculture and animal production are essential to achieving Novus's vision of feeding the world affordable, wholesome food and achieving a higher quality of life. "Novus is proud to align ourselves with Dr. Matlock and others in the industry that share our view of global sustainability and the role and responsibility we all have to advance this aspiration," said Thad Simons, President and CEO of Novus International. "Working as one, we will satisfy the growing demand for sustainable protein."

About Dr. Marty Matlock

Dr. Marty Matlock is a professor of Ecological Engineering in the Biological and Agricultural Engineering Department in the University of Arkansas. He serves as Executive Director for the UA Office for Sustainability and Area Director for the Center for Agricultural and Rural Sustainability. Matlock is a registered professional engineer and a board certified environmental engineer in sustainable design. He conducts research on human impacts on ecosystem processes at the watershed level, with a focus on nutrient dynamics. He teaches courses in sustainable agriculture, life cycle assessment, and risk assessment. Matlock serves on the US Secretary of Agriculture's AC21 Committee, the executive committee for the Field to Market Initiative for Sustainable Agriculture, and is chair of the Cherokee Nation Environmental Protection Commission.

To learn more about Novus's commitment to providing animal agriculture with total nutrition management solutions visit

About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®PREVIDA is a registered trademark of TIN, Inc.  ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2013 Novus International, Inc. All rights reserved.


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