Today® Sponge Returns to Store Shelves in Canada

BERKELEY, Calif., Jan. 12, 2011 /PRNewswire/ -- Mayer Laboratories, Inc., a marketer of high-quality contraceptives and the exclusive distributor of the Today Vaginal Contraceptive Sponge for the US, Canada and the EU, announced today that the Today Sponge has been re-launched in Canada.  Today Sponge is now available exclusively at all Shoppers Drug Mart locations in Canada. Shoppers Drug Mart has 1,149 stores in nine provinces and two territories in addition to Pharmaprix in Quebec.

In May of 2009, the Today Sponge returned to store shelves across the United States in more than 20,000 drugstore locations including CVS, Walgreens, and Rite Aid.  It quickly became the #2 best selling Female OTC Contraceptive in the United States and is the fastest growing brand in this category.

Originally introduced in 1983, the Today Sponge affords the freedom and flexibility of 24 hour contraceptive protection, and offers a safe, effective, hormone-free birth control alternative for millions of women.  The Today Sponge has been a popular over-the-counter birth control method for women, with over 150 million sponges sold since its introduction.

According to David Mayer, CEO of Mayer Labs, "We are pleased to re-launch the Today Sponge in Canada. The Today Sponge is an important hormone-free birth control option for women and has always remained popular with many advantages. The recent interruption of distribution was not due to product quality or lack of consumer interest, but was the result of the previous owner's bankruptcy." Mayer Labs will be supporting the product with a national marketing campaign to inform women of the product's return. Suggested retail price for a 3 pack box - C$18.49-$18.99.

About The Today® Sponge

The Today Sponge is a soft polyurethane sponge containing nonoxynol 9, a spermicide used by millions of women for more than 40 years.   The Today Sponge prevents pregnancy in 3 ways:  1) by blocking the sperm's path 2) by absorbing the sperm and 3) by continuously releasing nonoxynol 9, which quickly kills the sperm on contact. For more information including effectiveness, directions and warnings visit: www.todaysponge.com.

About Mayer Laboratories, Inc.

Mayer Labs is an innovative, California based company with more than 20 years experience in marketing and distributing high quality contraceptive and reproductive healthcare products in the United States, Canada and Europe. Mayer Labs' products include Today Sponge, Kimono brand condoms, and Aqua Lube personal lubricants.  For more information visit: www.mayerlabs.com. Today® is a registered trademark of Alvogen, Inc.

SOURCE Mayer Laboratories, Inc.