NEW YORK, Jan. 14, 2014 /PRNewswire/ -- Tracx, the leading next generation enterprise social intelligence platform, has appointed Todd Harrington Senior Vice President, Marketing and Client Development. Todd has been with Tracx since January 2012, being instrumental in the startup's growth in the United States in both Agency and Enterprise sales as the Vice President, Client Development.
Mr. Harrington was a key hire for Tracx in 2012, building out their New York Headquarters as the first US employee hired by the Tel Aviv startup – helping grow revenue 300% year over year and landing accounts with global advertising agencies. Todd's advancement within Tracx comes on the heels of his 300% over-target revenue goal within agency client accounts.
Prior to Tracx, Todd was with Visible Technologies, a social media monitoring technology company. At Visible, he served as VP Director of Client Development, heading up their advertising agency division in the US. Todd has 20+ years experience in creative marketing and management, working in creative and broadcast production departments at advertising agencies in New York City including Saatchi & Saatchi Worldwide, McCann Erickson and Young & Rubicam, Inc.
"Todd has consistently shown he is a guy who gets things done, and clients respond positively to his authentic approach. He has an exceptional high level of Emotional Intelligence, and strategically approaches each opportunity with integrity and style, allowing Tracx to consistently stand above the competition," says Eran, CEO of Tracx. "He is one of a kind, a people person like I've never seen before."
In his new roll as SVP, Marketing and Client Development, Todd Harrington will oversee all global agency deals and relationships, be responsible for building broader awareness of the Tracx platform, and manage creation and delivery of new global marketing campaign initiatives.
Todd Harrington's new role within Tracx as SVP, Marketing and Client Development will see him taking on greater roles as Tracx continues to advance it's global footprint in Europe, Asia, and South America.
Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City with offices in Tel Aviv and London, Tracx has more than 350 customers worldwide.
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