Tofu To Go: Nasoya Launches 'All Things Tofu' Free App

AYER, Mass., Dec. 1, 2011 /PRNewswire/ -- Nasoya, the nation's leading brand of tofu, introduced its first mobile app, All Things Tofu, an on-the-go guide with top-rated tofu recipes, instructional videos and more. Free for users in the iPhone and Android app stores, All Things Tofu helps tofu experts and novices learn more about one of the world's oldest health foods. The app is a build on Nasoya's Tofu U website (www.nasoya.com/tofu-u), a 'virtual campus' to educate consumers about all things tofu.

Through consumer research, Nasoya found tofu intrigues many with its culinary and nutritional benefits, but that consumers are unsure how to get started in the kitchen. All Things Tofu brings the step-by-step recipes and demonstration videos to cooks' mobile devices, allowing tofu lovers to access their favorite tofu guides while in the kitchen, supermarket and beyond, making it easier than ever to learn how to cook with tofu.

"We developed the app with tofu cooks of all levels in mind. Whether you're new to cooking tofu, or have loved the little white block for a while, All Things Tofu is the app for you," said Susan Rolnick, Vice President of Marketing at Nasoya.  "Search, rate and share recipes, watch how-to videos, pledge to eat Nasoya Tofu to earn free stuff and more - All Things Tofu is a complete mobile guide to tofu."

All Things Tofu offers several features for users including:

• Meals: Dish Whiz, Nasoya's Tofu U recipe search tool, allows users to select the type of meal, ingredients, and dietary preferences to generate a customized tofu recipe.
• Rate and Share: Rate your favorite recipes and share with friends via email, Facebook or text message.
• Pledge: Take the Tofu U healthy living pledge and get rewarded! Cook tofu once a week for a month with the help of Nasoya coupons. Graduate from Tofu U and receive fun gear like a Tofu U t-shirt or Nasoya gym shorts.
• Reels: A video series starring Sabrina Garibian of the popular blog Rhodey Girl Tests demonstrating tofu tips such as where to find it in the grocery store, how to press and various preparation methods.

The app can be downloaded for free from the Apple and Android mobile app markets. For more information on Nasoya visit www.nasoya.com.

NASOYA: NO CHOPSTICKS REQUIRED!

Always striving to meet the changing needs of consumers, Nasoya is committed to producing delicious, innovative foods that promote the health and well being of our consumers and the earth. Look for our premium organic and all natural tofu, Super Hummus, and Asian style noodles and wraps, and Nayonaise®, vegan sandwich spreads. Look for Nasoya in the produce of dairy section of supermarkets, whole foods grocers and specialty shops nationwide. www.nasoya.com     

CONTACT:
Lindsay Durr
360 Public Relations
617-585-5782
[email protected]

SOURCE Nasoya