LOS ANGELES, Aug. 31 /PRNewswire/ -- Neutrogena, the #1 dermatologist-recommended skin care brand, announced today that, with the help of teens across America, the Wave for Change campaign achieved its goal of raising $200,000 for communities in need. The donation will be divided among three causes in the US and globally, as determined by teens on Neutrogena's Facebook Page.
Understanding their passion for positive social change, Neutrogena invited teens to show their support for the campaign by purchasing Oil-Free Acne Wash Pink Grapefruit products and the Wave® Sonic Power-Cleanser. For every product sold, Neutrogena pledged $1, up to $200,000, to GlobalGiving, an organization that links donors to meaningful causes including environmental, educational and disaster relief charities. GlobalGiving was instrumental in selecting three charities that aligned with the three causes identified by Neutrogena.
Neutrogena empowered teens to help determine how to split the donation among the causes. To make it quick and easy, teens were encouraged to visit the Neutrogena Facebook Page [http://www.facebook.com/neutrogena] where they completed a quiz to identify the type of cause they would most likely support. The final distribution of funding, based on the results of the online activity, is as follows:
- 68% to the Women's Global Education Project, a charity that supports education
- 23% to the Lambi Fund of Haiti, a charity that provides disaster relief
- 9% to the Whaleman Foundation, a charity that works to protect the environment
"I think that it is incredible that people were able to come together and really make a big difference. For me, I really think education is important and I love going to schools and talking to children," commented Neutrogena Brand Ambassador Miranda Cosgrove. "It is a really awesome thing to be a part of," she said.
Now that the campaign has ended, teens can check the Neutrogena Facebook Page to learn more about the distribution of funding, including exactly how each GlobalGiving charity will put their share of the Wave for Change funds to good use.
With their share of the funds, the Women's Global Education Project will help girls in rural Africa who would otherwise not be able to attend school. Their efforts include scholarships for girls and adult literacy classes for mothers so they can support their daughters in school. The Lambi Fund of Haiti will use their share of the funds to help women and children affected by the recent Haiti earthquake. Their outreach includes providing clean drinking water and proper sanitation for local families as well as protection from violence for thousands of women and children forced to live in tent cities. The Whaleman Foundation will use their share of the funds to help wildlife impacted by the oil spill in the Gulf of Mexico. The campaign funds will help support their rescue and research mission in the Gulf.
"In working with Neutrogena for the Wave for Change campaign, GlobalGiving is proud to show teens everywhere that making a small purchase can make a big impact," said Donna Callejon, Chief Business Officer at GlobalGiving.
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena® Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena® is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.
(This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from Neutrogena®'s and/or Johnson & Johnson's expectations and projections. Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment. A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 3, 2010. Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. Neither Neutrogena® nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.)
GlobalGiving (www.globalgiving.org) is the leading Internet-based network for peer-to-peer philanthropy. Our mission is to sustain a marketplace for good that connects donors directly to the causes they care most about. Through GlobalGiving, individuals and corporations can maximize the impact of every dollar by efficiently and transparently directing their donations to projects here at home and around the world. Since its launch in 2002, GlobalGiving has helped more than 100,000 donors give more than $30 million to more than 2,700 projects.