Toluna Launches TolunaTopics - Weekly Data-Driven Email Newsletter

Jun 15, 2010, 16:35 ET from Toluna

WILTON, Conn., June 15 /PRNewswire/ -- Toluna, one of the world's leading online leading independent online panel and survey technology providers, has launched TolunaTopics.  TolunaTopics is a weekly data-driven newsletter which provides a snapshot of interesting factoids gathered from the Toluna 'community.' Previous topics have ranged from "the types of fast food consumers most prefer," to "reactions to the BP oil-spill."  Recipients of the newsletter range from current Toluna customers interested in receiving consumer data, to supplement reporting, to journalists looking for new article ideas.  Recipients can also suggest topics of interest for future TolunaTopics.

Prior TolunaTopics include:

Consumer Reactions to the British Petroleum (BP) Oil Spill

http://www.greenfield.com/html/TolunaTopics/BP/TQS-BP.htm

Reactions to the Economy and Spending Changes

http://www.greenfield.com/html/TolunaTopics/Economy/TQS-Economy.htm  

How People are Spending their Vacations this Summer

http://www.greenfield.com/html/TolunaTopics/Summer%20Vacation/TQS-Summer%20Vacation.htm    

Using Social Networking Websites

http://www.greenfield.com/html/TolunaTopics/Social%20Media/TQS-Social%20Media.htm  

Fast Food Preferences

http://www.greenfield.com/html/TolunaTopics/Burgers/TQS-Burgers.htm    

Reactions to the Iceland Eruption

http://www.greenfield.com/html/TQS%20data/  

Data is gathered by Toluna using its 'community' via QuickSurveys(TM).  Community-members participate in on-site polls on toluna.com, and feedback is gathered in real-time.  Data is gathered from 2,000 respondents and weighted by age, gender, region, education level and annual income.  Clients can also post questions to our online community for a small fee by using QuickSurveys™ a DIY web-based survey tool which can be accessed at www.tolunapro.com.  

Currently, more than 12,000 individuals receive TolunaTopics, many of whom have reused data in some form.

"I look forward each week to receiving TolunaTopics. I enjoy reading a short factoid about current events and what people's opinions and views are of the latest topic, especially when the topics relates to my business." –Current recipient of TolunaTopics.

Enroll to receive TolunaTopics by clicking here, http://greenfield-ciaosurveys.com/html/TolunaTopics.htm  

Suggest a topic for our next TolunaTopics by emailing toluna topics@toluna.com.  View prior examples of TolunaTopics here, http://www.greenfield-ciaosurveys.com/html/factoftheweekarchive.htm.

TolunaTopics are also posted on the company's Social Media websites.

http://www.facebook.com/pages/Toluna-Group/109369975771044  

http://twitter.com/TolunaGroup  

About Toluna

Toluna is the world's leading independent online panel and survey technology provider to the global market research industry.  The company provides online sample and survey technology solutions to the world's leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group –  complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.

Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world's first social voting community site toluna.com, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to its clients.  

In addition Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal .Toluna's portfolio of research technology solutions also include QuickSurveys™ an online self-service tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector™  a new approach to measuring the efficiency and effectiveness of online advertising campaigns using the Toluna online panel.

CONTACT:  Mckenzie Hogan, 203-846-5741

SOURCE Toluna



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