NEW YORK, March 20, 2017 /PRNewswire/ -- Simulmedia, the leader in performance TV, today announced that Tom Stiles has joined the company as Vice President of Sales. Stiles brings over three decades of sales and marketing experience to Simulmedia, along with extensive relationships and deep expertise across multiple categories including Entertainment, Auto, CPG, Retail, and Toys. After several years in print advertising, including stops at Conde Nast and the New York Times Magazine Group, Stiles helped build the sales team at eGreetings. For the past twelve years, Stiles has led Viacom's west coast sales and marketing team for Nickelodeon's TV networks and digital properties.
Simulmedia's Performance TV improves advertising ROI through better targeting and the unique ability to find audiences on national TV. Powered by the VAMOS platform, Simulmedia's campaigns predict the viewership of a data-driven audience target, and evaluate hundreds of millions of inventory combinations to deliver the single most performant media plan for any time frame.
"I am very happy to have Tom join our team," said Tim Spengler, President and Chief Revenue Officer of Simulmedia. "His relationships and great reputation in the market are a tremendous addition to Simulmedia----and his expertise working with some of the largest marketers will help accelerate our growth."
"I'm thrilled to be joining Simulmedia at such an exciting time for the media industry," said Stiles. "More and more marketers are beginning to embrace the value of data-driven advertising on TV, and I look forward to demonstrating how Simulmedia's Performance TV can help them extend their target reach and improve their ROI."
Tom lives with his family in Manhattan Beach, CA. He will be based out of Simulmedia's Los Angeles office. He is a supporter of environmental issues, and when not working, he can be found hiking, surfing, and playing beach volleyball.
Simulmedia is a New York based technology company for TV advertisers. It's Performance TV products - powered by its patented VAMOS data-driven predictive analytic software - deliver high performance targeted national TV ad campaigns at massive scale for dozens of top brands like Wendy's, The Home Depot and Choice Hotels. Independent studies show that Simulmedia TV campaigns regularly deliver 30-100% higher ROI than conventionally planned and targeted campaigns. For more information visit www.simulmedia.com.