Tommy Bahama + Boomer Naturals Launch Co-Branded Collection of Wellness Products

SEATTLE, March 4, 2020 /PRNewswire/ -- Tommy Bahama, the iconic lifestyle brand, has partnered with Boomer Naturals, a health and wellness company, on a co-branded collection of wellness products. The Tommy Bahama+Boomer Naturals collection features CB5, the breakthrough new plant-based, doctor-formulated alternative to CBD. CB5 is a proprietary blend of natural ingredients that contains no CBD or THC and has been clinically shown to support the body's ECS regulatory system, which helps to reduce pain and inflammation, lessen anxiety and improve sleep and skin conditions.

This partnership brings together two companies dedicated to relaxation and healthy living, combining Tommy Bahama's legacy of style, quality and comfort with Boomer Naturals' commitment to health and wellness. The Tommy Bahama+Boomer Naturals CB5 products are a patent-pending blend of terpenes from plants including rosemary, cacao and black pepper. All ingredients in CB5 are on the FDA's GRAS (Generally Recognized as Safe) list. Created to enhance a healthy, relaxed island lifestyle, the Tommy Bahama+Boomer Naturals wellness products are designed to help alleviate issues like pain, difficulty sleeping and anxiety.

"We are very excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category," said Doug Wood, CEO of Tommy Bahama. "Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products to our guests that promote health and well-being. It's one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle."

"Tommy Bahama and Boomer Naturals are a perfect fit and we are proud to partner with such a well-respected brand," said Mike Quaid, CEO of Boomer Naturals. "Our goal at Boomer Naturals is to help people live a balanced and healthier life, and we think that's something Tommy Bahama's guests are interested in, too. They enjoy life and want to live it to the fullest. Our line of Tommy Bahama+Boomer Naturals CB5 products will help them do just that."

The Tommy Bahama+Boomer Naturals collection is available in a variety of products designed to help maintain physical and emotional health. Products come in different sizes, flavors, and applications – there are also two products offered for pets. The Tommy Bahama+Boomer Naturals collection includes:

• Pain Relief Roll-On: in 3 oz and 1 oz travel sizes
• Tinctures: AM, PM and Anytime in 3 flavors
• Gummies: AM, PM and Anytime in 3 flavors; in 5 count, 30 count and 60 count sizes
• InstaFreeze Pain Relief Cream
• Massage Oil
• Soon to follow will be Pet Treats and Pet Tincture

The Tommy Bahama+Boomer Naturals wellness collection is currently sold at Tommy Bahama retail stores and online at tommybahamawellness.com.

High Resolution Images Available Upon Request

About Tommy Bahama
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men's and women's sportswear, swimwear, accessories and a home furnishings and décor collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 18 of which offer a Tommy Bahama Restaurant & Bar or a Tommy Bahama Marlin Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers. For more information, please visit www.tommybahama.com.

About Boomer Naturals
Boomer Naturals is a full-service wellness company that provides products and services to enhance well-being and increase quality of life. Established in 2019, Boomer Naturals has created an all-natural doctor formulated alternative to CBD, known as CB5. Boomer Naturals products can be used to help overcome symptoms associated with physical, mental, and emotional well-being challenges. Product lines include CB5, Golf CB5, Pet CB5, SKIN Sunscreen and medical grade skin care. Boomer Naturals products are available online at BoomerNaturals.com, Boomer Naturals retail stores, and the finest golf shops and resorts across the country. For more information, please visit www.boomernaturals.com.

Contact: Orsi Public Relations (323)874-4073
Janet Orsi  [email protected] / Marisa Fuentes [email protected]

SOURCE Tommy Bahama