Tomorrow's Big Spenders: The Global Student Market

Feb 07, 2013, 08:29 ET from Reportlinker

NEW YORK, Feb. 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

 

Tomorrow's Big Spenders: The Global Student Market

http://www.reportlinker.com/p01095251/Tomorrow's-Big-Spenders-The-Global-Student-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Education_and_Training

 

The global student base is expanding, as young people choose higher education in the face of an increasingly competitive job market. Whilst rising tuition and living costs mean many students are living on a tight budget, their combined purchasing power is impressive and brands are keen to capture the loyalty of these future big spenders as they become consumers in their own right. This report examines global student behaviour and spending habits, and the opportunities they present for marketers.

 

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

 

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

 

Why buy this report?

* Get a detailed picture of the Strategy Briefing market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

 

 

 

TOMORROW'S BIG SPENDERS: THE GLOBAL STUDENT MARKET

Euromonitor International

February 2013

 

LIST OF CONTENTS AND TABLES

 

Executive Summary

Student Demographics

Chart 1 Leading Global Higher Education Markets 2012

Costs and Spending Power

Characteristics of Generation Y

Eating Habits

Social Life

Attitudes Towards Technology

Attitudes Towards Travel

Outlook

Introduction

First-time Consumers

Student Definition

Euromonitor International Surveys

Overview of Generation Y

Summary 1 Generational Cohorts

Summary 2 Gen Y Characteristics

Student Demographics

Number of Students

Table 1 Major Markets: Number of Higher Education Students 2007-2012

Chart 2 Major Markets: Higher Education Students as % Total Population 2012

Reasons for Going Into Higher Education

Chart 3 Major Markets: Youth Unemployment Rate by Country 2006-2011

International Students

Chart 4 Major Markets: Number of Foreign Students in Leading Host Countries 2007/2012

Summary 3 The Most Overseas-friendly Countries for Universities, 2011

Adult Learning

Finance and Spending Power

Public and Private Spending on Higher Education

Table 2 Major Markets: Spending on Education Per Student in Higher Education 2007/2012

the Costs To Students

Chart 5 Major Markets: Education Costs as % Monthly Budget Among College Students, by Country

Financing Education

Chart 6 Methods Used by College Students to Finance Education, by Region

Government Aid

Table 3 Major Markets: Distribution of Financial Aid to Students in Selected Countries

Education Loans

Table 4 Major Markets: Education Lending - Outstanding Balance by Country 2007/2012

Student Behaviour

Eating Habits

Chart 7 When Students Eat - Global

Chart 8 Home Eating Habits - Global

Chart 9 Reasons for Buying Ready Meals - Global

Chart 10 Dietary Restrictions - Global

Table 5 Global Sales of Weight Management Products 2007/2012

Chart 11 Willingness to Pay More for Specific Attributes - Global

Table 6 Fairtrade Sales in Leading Countries 2010/2011

Social Life

Chart 12 Factors Important for Happiness and Fulfilment - Global

Chart 13 Major Markets: Frequency of Alcohol Consumption

Chart 14 Alcohol Consumption - Global

Technology

Chart 15 Time Spent Researching On-line for Educational Purposes by Gender

Chart 16 On-line Activities - Global

Chart 17 Mobile Phone Activities - Global

Chart 18 Global Sales of Smart Devices 2006/2011/2016

Summary 4 Useful Student Apps 2012

Student Travel

Students' Attitudes and Aspirations

Chart 19 Student Attitudes to Life - Global

Table 7 Factors That Make For a Happy Life, by Country

Country Snapshots

Brazil

Chart 20 Brazil: Number of Higher Education Students 2007-2012

Chart 21 Eating Habits - Students vs Other Respondents in Brazil

Chart 22 On-line Activities - Students vs Other Respondents in Brazil

China

Chart 23 China: Number of Higher Education Students 2007-2012

Chart 24 Eating Habits - Students vs Other Respondents in China

Chart 25 On-line Activities - Students vs Other Respondents in China

France

Chart 26 France: Number of Higher Education Students 2007-2012

Chart 27 Eating Habits - Students vs Other Respondents in France

Chart 28 On-line Activities - Students vs Other Respondents in France

Germany

Chart 29 Germany: Number of Higher Education Students 2007-2012

Chart 30 Eating Habits - Students vs Other Respondents in Germany

Chart 31 On-line Activities - Students vs Other Respondents in Germany

India

Chart 32 India: Number of Higher Education Students 2007-2012

Chart 33 Eating Habits - Students vs Other Respondents in India

Chart 34 On-line Activities - Students vs Other Respondents in India

Japan

Chart 35 Japan: Number of Higher Education Students 2007-2012

Chart 36 Eating Habits - Students vs Other Respondents in Japan

Chart 37 On-line Activities - Students vs Other Respondents in Japan

UK

Chart 38 UK: Number of Higher Education Students 2007-2012

Chart 39 Eating Habits - Students vs Other Respondents in the UK

Chart 40 On-line Activities - Students vs Other Respondents in the UK

US

Chart 41 US: Number of Higher Education Students 2007-2012

Chart 42 Eating Habits - Students vs Other Respondents in US

Chart 43 On-line Activities - Students vs Other Respondents in US

Outlook and Implications

Student Market Will Continue To Grow

Table 8 Major Markets: Forecast Number of Higher Education Students 2012-2017

A Tough Future Ahead

Chart 44 Important Job Qualities to College Students - Global

Chart 45 Future Threats to Happiness Among College Students - Global

Commercial Opportunities

Chart 46 Forecast Global Sales of Portable Devices 2011/2016

Summary 5 Opportunities For Marketers

How To Reach Students

Chart 47 Influential Marketing Sources - Global

 

 

 

To order this report:

Education_and_Training Industry: Tomorrow's Big Spenders: The Global Student Market

 

 

Contact Clare: clare@reportlinker.com
US:(339) 368 6001
Intl:+1 339 368 6001
 

 

 

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