Tomorrow's Hottest Designs, Today

Summary: Jovani continues to set the trends, while others follow

Jun 27, 2012, 20:24 ET from Jovani

LOS ANGELES, Calif., June 27, 2012 /PRNewswire/ -- Jovani has long been known as a fashion house dedicated to staying ahead of the curve. Ever since they first opened their doors in 1980, Jovani has galloped ahead of less creative and daring brands, blazing new trails for fledgling fashionistas to follow. This designer is international in the truest sense: their vivid and imaginative blend of classic beauty and modern sensibility is a melange of flavors from around the globe, brought together under one roof and combined into an original distinct product that is so much more than the sum of its parts.

The sheer depth and breadth of choices in Jovani's vast and varied selection of designer dresses reflects their commitment to diversity. From prom dresses to couture dresses, pageant dresses, party dresses, and so much more, the collection at Jovani is truly unrivaled. The fashion industry is a crowded market, full of zealous upstarts ready to make their mark, and yet Jovani has yet to be knocked from its lofty perch. The reason is simple: at Jovani, their aim is to please, from the bright minds designing the dresses to the customer service representatives helping women of all ages and backgrounds find something that is perfect for them. Nowhere else will you find a designer label so exuberant about outfitting the next generation of ladies with the next generation of dresses.

And don't doubt that Jovani represents the cutting edge. This team never seems content to rest on their laurels; despite wave after wave of critical acclaim, they keep pushing themselves to do more, to do better. Every year's new designs outshine the last, building upon tried and true methods with new experimental ideas that always seem to come out just right. The stale and the hackneyed is anathema to these professionals; bold, fresh, and envelope-pushing is their meat and drink. That is the recipe for a fashion house that has no intention of being eclipsed by the competition any time soon.

Jovani is increasingly becoming a household name, as rave reviews continue to pass from the mouths of fashion experts to the ears of everyday folk who are eager to be let in on the next big thing. To learn more about Jovani's selection of breakthrough designer dresses, visit online at