TOMS Set to Reveal its Next One for One™ Product at 10 am PST on June 7, 2011

WHEN:

June 7, 2011

10 am PST – 10 pm PST

WHO:

Blake Mycoskie, founder of TOMS –  the LA-based company that gives a pair of new shoes to a child in need for every pair purchased – will be joined by hundreds of fans to make a major announcement regarding the Next Chapter of TOMS.

WHAT:

The much-anticipated launch of TOMS' second One for One product is finally here. Kept secret until launch, Mycoskie will open the first Mystery Box at the event, and over 80 other retailers across the country – none of whom know what's inside – will do so as well at their respective locations.  This will be the first time TOMS' new product is sold.

After the morning presentation, event attendees will be able to purchase the new product and help TOMS give in a whole new way.

WHERE:

California Heritage Museum (outdoors)

2612 Main Street

Santa Monica, CA 90405

WHY:

Fans will come together to celebrate the launch of TOMS' new One for One product, with music, performances and festivities continuing throughout the day.  The festival atmosphere will include KCRW deejays Garth Trinidad and Jeremy Sole along with DJ Mike Bee as well as performances by mariachi bands, marching bands, Brazilian drummers, Egon, Paul Devro, TOKImonsta, Lord Huron and more.

OTHER:

Blake Mycoskie will participate in a live chat on TOMS' Facebook page at 1:00 PST.