LOS ANGELES, July 31, 2015 /PRNewswire/ -- MMP (USA) announces a Worldwide Business with kathy ireland exclusive interview with Tongal, an online crowdsourcing company that connects creative minds with advertisers to produce amazing and creative content.
During the segment, Kathy Ireland interviewed the co-founders of Tongal Rob Salvatore and James De Julio. Salvatore serves as the CEO and De Julio serves as the Chief Creative Officer of the company.
Rob discussed some of the challenges companies are facing when it comes to advertising and crowdsourcing. "It is about how much (content) they have to create today so that is a result of audience migration. Think about, maybe not too long ago an audience was on NBC and then they went to ABC to watch a show. Now they are migrating and they are fragmenting so they are in a hundred different places or a thousand different places. You need a lot of different pieces and content to reach that audience that is fragmented to a very granule level."
"We fundamentally changed the way that creative work got done," said James De Julio. "We did this by opening up the work to people everywhere."
JL Haber, Vice President of Programming of Worldwide Business with kathy ireland, was quoted stating, "Tongal is absolutely right about the fragmenting of the market. As customers, we are everywhere. They took a problem and reorganized the way it is done from the beginning."
Tune in to see Tongal on Fox Business Network as sponsored programming on August 2, 2015 at 5:30pm ET and on Bloomberg International as sponsored programming at 8:30am CET, 3:00pm HKT, and 10:00am CDT.
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Worldwide Business with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Worldwide Business with kathy ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.
SOURCE MMP (USA), Inc.