Tonic Design Co. shifts its business strategy, refines its service offerings
PHILADELPHIA, June 29, 2017 /PRNewswire/ -- Since its inception in 2010, Philadelphia-based Tonic Design Co. has achieved success by understanding clients' ever-changing needs and serving as a bridge between businesses and the latest technology. The investment Tonic has made in this exploration and mastery of emerging technologies has proved invaluable to our clients and partners alike.
Living on this technological edge requires Tonic to continually evolve -- and occasionally pivot -- to ensure that we are focusing on the areas that are most beneficial to our clients and their customers.
In line with this commitment we have identified 4 key offerings that will be the focus of Tonic's business moving forward. These areas are Innovation Services, Voice Services, Mobile Solutions, and Custom Delivery. In addition to these areas of focus Tonic will continue to invest in ongoing research efforts into emerging tech.
This shift in business strategy creates a need to streamline our workforce to allow us to increase our efficiency and minimize costs. This has resulted in a reduction of staff. In keeping with the company's policies, affected employees have received a severance package, extended healthcare benefits, and assistance in future job placement.
"Today's announcement is not a judgment of anyone's performance, but a strategic decision about investing in emerging technologies and refocusing our business offerings to have the greatest potential to make an impact on for our clients and their customers," said Brian Brossman, Partner at Tonic Design.
We realize these changes create a unique set of challenges for us, but we are certain that this recalibrated focus strengthens our ability to serve the digital needs of our clients in 2017 and beyond. Details of our new proprietary offerings will be disseminated in the near future. We are optimistic about our next chapter and look forward to what the future holds for Tonic, our employees, and our clients.
About Tonic Design
Tonic Design Co. is focused on cutting-edge, emerging technologies. We work with some of the world's biggest brands to create human experiences through technology— experiences that improve lives and empower end users. Every day we get to live our craft, and we always have our eyes on what's coming next.
Media Contact:
Jennifer De Shields
[email protected]
SOURCE Tonic Design Co.
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