ToolsGroup Appoints Caroline Proctor as Chief Marketing Officer
Experienced Supply Chain and Retail Software Executive Poised to Take ToolsGroup to Next Growth Stage
BOSTON, June 5, 2018 /PRNewswire/ -- ToolsGroup today announced that it has appointed Caroline Proctor as Chief Marketing Officer (CMO) to lead global corporate marketing and communications. Caroline joins ToolsGroup's executive team after more than two decades as both a team and thought leader for supply chain and enterprise software companies including Manugistics, JDA, JustEnough and Deltek. Caroline replaces Jeff Bodenstab, who is retiring after 15 years with ToolsGroup and will continue working with the company in an advisory capacity.
Caroline joins ToolsGroup from retail and supply chain planning software company RELEX Solutions, where she served as VP of Marketing. In this and previous roles, Caroline has built up considerable retail and supply chain planning domain expertise. This stands to benefit ToolsGroup, which has identified consumer goods, retail and e-commerce as key growth areas.
Caroline joins ToolsGroup at a pivotal moment for the company following growth equity investment from Accel-KKR. As Joseph Shamir, ToolsGroup's CEO explains, "Jeff Bodenstab leaves a legacy of valuable marketing assets - top ranking customer satisfaction and industry analyst ratings, strong awareness in the supply chain community and a talented, well-integrated global team. Caroline's heavyweight experience in strategy, demand generation, communications and people management will enable her to leverage these assets and help us take ToolsGroup to the next level."
Caroline holds an MS in Business from Johns Hopkins University and a BS in mathematics and computer science from the University of Scranton. She will lead her global marketing team from ToolsGroup's headquarters in Boston, Massachusetts and report to Joseph Shamir, CEO.
About ToolsGroup
ToolsGroup is a global provider of 'Powerfully Simple' supply chain planning software for companies experiencing demand volatility. Manufacturers, distributors, and retailers such as Harley-Davidson, Absolut Vodka, and O2 use our self-learning demand forecasting to regularly beat consensus forecasts in a fraction of the time and effort, even for the most challenging low-volume items. They shrink inventory and reduced planning overhead while stepping up customer service levels to boost revenue. Our planning software spans demand sensing, multi-echelon inventory optimization (MEIO), and sales and operations planning (S&OP). For more information, visit www.toolsgroup.com or follow us on Twitter @ToolsGroup.
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