Toothpaste market size to grow by USD 3.99 billion from 2021 to 2026; Significant growth in the conventional toothpaste segment - Technavio

NEW YORK, March 30, 2023 /PRNewswire/ -- The global toothpaste market size is estimated to grow by USD 3.99 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 3.49% during the forecast period. The market is segmented by product (conventional toothpaste, herbal toothpaste, sensitive toothpaste, and others) and geography (APAC, North America, Europe, South Africa, and MEA). For more insights on the market size (2021 to 2026) - Request a sample report

The market will witness significant growth in the conventional toothpaste segment during the forecast period. Conventional toothpaste is cheaper when compared to herbal and sensitive toothpaste. Conventional toothpaste contains sodium lauryl sulfate (SLS) as a foaming agent. The use of this ingredient helps control and reduce plaque and gingivitis. The increasing awareness regarding oral health across the world is expected to drive the growth of the conventional toothpaste segment during the forecast period.

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Global Toothpaste Market – Regional Analysis

The report provides actionable insights and estimates the contribution of all regions to the growth of the global toothpaste market.

• APAC will account for 60% of the market growth during the forecast period. China and Japan are the major markets for toothpaste in APAC. The market will experience faster growth in APAC than in other regions. Factors such as the rising number of oral problems and increasing awareness about oral hygiene are driving the growth of the toothpaste market in APAC.

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Global Toothpaste Market – Market Dynamics

Key factor driving market growth

• The market is driven by the rising dental issues in children and the elderly population.
• The prevalence of dental disorders is increasing worldwide due to changing lifestyles, an increase in sugar-rich diets, and the increasing consumption of alcohol and tobacco.
• In 2019, 64.6 million cases of caries in permanent teeth and 62.9 million prevalent cases of caries in deciduous teeth were observed globally.
• Teeth-related issues cause issues such as pain, discomfort, and disfigurement.
• As a result of these factors, the demand for toothpaste is increasing across the world, which is driving market growth.

Leading trends influencing the market 

• The growth of the e-commerce market is identified as the major trend.
• The increasing popularity of social media, the rising penetration of the internet, and the growing adoption of smartphones have increased the number of online shoppers.
• Online platforms provide a wide range of personal care products, including toothpaste, and help consumers purchase the most suitable one.
• According to the World Bank Group, globally, the number of individuals using the internet increased to 56.72% in 2019 from 48.56% in 2017.
• During the forecast period, the number of consumers preferring online portals for purchasing personal products such as toothpaste will increase with growing awareness and technological advances.
• All these factors will positively influence the growth of the market during the forecast period.

Major challenges hindering the market growth

• The availability of substitutes is identified as the major challenge hindering the growth of the market.
• There are many substitutes for toothpaste, such as neem sticks, baking soda, sea salt, herbal tooth powder, dry brushing, tooth soap, and essential oils.
• A majority of the population in rural areas continues to use such substitute products due to high costs and low awareness.
• These factors are reducing the growth potential of the market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this toothpaste market report

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the toothpaste market between 2022 and 2026
• Precise estimation of the size of the toothpaste market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the toothpaste market across APAC, North America, Europe, South Africa, and MEA
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of toothpaste market vendors

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Related Reports:

• The sensitive toothpaste market is projected to increase by USD 1,016.81 million from 2022 to 2027. The market is estimated to grow at a CAGR of 6.87% between 2022 and 2027. The market is segmented by distribution channel (offline and online), application (low sensitive toothpaste and highly sensitive toothpaste), and geography (Europe, North America, APAC, South America, and Middle East and Africa).
• The teeth whitening market size is expected to increase by USD 941.51 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.21%. The market is segmented by product (whitening toothpaste, whitening strips, and others) and geography (APAC, North America, Europe, South America, and the Middle East and Africa).

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Table of contents:

1. Executive Summary 

  1.1 Market Overview

  Exhibit 01:  Key Finding 1

  Exhibit 02:  Key Finding 2

  Exhibit 03:  Key Finding 3

  Exhibit 04:  Key Finding 5

  Exhibit 05:  Key Finding 6

  Exhibit 06:  Key Finding 7

  Exhibit 07:  Key Finding 8

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 08:  Parent market

  Exhibit 09:  Market characteristics

  2.2 Value chain analysis 

  Exhibit 10:  Value Chain: Personal products

  2.2.1 Inputs

  2.2.2 Inbound logistics

  2.2.3 Operations

  2.2.4 Outbound logistics

  2.2.5 Marketing and sales

  2.2.6 Support activities

  2.2.7 Innovation

3. Market Sizing 

  3.1 Market definition

  Exhibit 11:  Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 12:  Market segments

  3.3 Market size 2021 

  3.4 Market outlook: Forecast for 2021 - 2026 

  Exhibit 13:  Global - Market size and forecast 2021 - 2026 ($ billion)

  Exhibit 14:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 15:  Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 16: Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 17: Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 18: Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 19: Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 20: Threat of rivalry

  4.7 Market condition

  Exhibit 21:  Market condition - Five forces 2021

5 Market Segmentation by Product 

  5.1 Market segments

  Exhibit 22:  Product - Market share 2021-2026 (%)

  5.2 Comparison by Product 

  Exhibit 23:  Comparison by Product

  5.3 Conventional toothpaste - Market size and forecast 2021-2026 

  Exhibit 24:  Conventional toothpaste - Market size and forecast 2021-2026 ($ billion)

  Exhibit 25:  Conventional toothpaste - Year-over-year growth 2021-2026 (%)

  5.4 Herbal toothpaste - Market size and forecast 2021-2026 

  Exhibit 26:  Herbal toothpaste - Market size and forecast 2021-2026 ($ billion)

  Exhibit 27:  Herbal toothpaste - Year-over-year growth 2021-2026 (%)

  5.5 Sensitive toothpaste  - Market size and forecast 2021-2026 

  Exhibit 28:  Sensitive toothpaste  - Market size and forecast 2021-2026 ($ billion)

  Exhibit 29:  Sensitive toothpaste  - Year-over-year growth 2021-2026 (%)

  5.6 Others - Market size and forecast 2021-2026 

  Exhibit 30:  Others - Market size and forecast 2021-2026 ($ billion)

  Exhibit 31:  Others - Year-over-year growth 2021-2026 (%)

  5.7 Market opportunity by Product 

  Exhibit 32:  Market opportunity by Product

6. Customer landscape 

  6.1 Overview

  Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

  Exhibit 33: Customer landscape

7. Geographic Landscape 

  7.1 Geographic segmentation

  Exhibit 34:  Market share by geography 2021-2026 (%)

  7.2 Geographic comparison 

  Exhibit 35: Geographic comparison

  7.3 APAC - Market size and forecast 2021-2026 

  Exhibit 36:  APAC - Market size and forecast 2021-2026 ($ billion)

  Exhibit 37:  APAC - Year-over-year growth 2021-2026 (%)

  7.4 North America - Market size and forecast 2021-2026 

  Exhibit 38:  North America - Market size and forecast 2021-2026 ($ billion)

  Exhibit 39:  North America - Year-over-year growth 2021-2026 (%)

  7.5 Europe - Market size and forecast 2021-2026 

  Exhibit 40:  Europe - Market size and forecast 2021-2026 ($ billion)

  Exhibit 41:  Europe - Year-over-year growth 2021-2026 (%)

  7.6 South Africa - Market size and forecast 2021-2026

  Exhibit 42:  South Africa - Market size and forecast 2021-2026 ($ billion)

  Exhibit 43:  South Africa - Year-over-year growth 2021-2026 (%)

  7.7 MEA - Market size and forecast 2021-2026 

  Exhibit 44:  MEA - Market size and forecast 2021-2026 ($ billion)

  Exhibit 45:  MEA - Year-over-year growth 2021-2026 (%)

  7.8 Key leading countries 

  Exhibit 46:  Key leading countries

  7.9 Market opportunity by geography

  Exhibit 47:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1 Rising dental issues in children and elderly population

  8.1.2 Rising investment in marketing and advertising campaigns

  8.1.3 New product launch 

  8.2 Market challenges 

  8.2.1 Avaibility of substitues

  8.2.2 High raw material cost

  8.2.3 Use of preservative ingredients that are harmful for gums

  Exhibit 48:  Impact of drivers and challenges

  8.3 Market trends 

  8.3.1 Growth of e-commerce market

  8.3.2 Rising trend for herbal toothpaste

  8.3.3 Growing consciousness regarding oral health

9. Vendor Landscape 

  9.1 Overview

  Exhibit 49: Vendor landscape

  The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

  9.2 Landscape disruption 

  Exhibit 50: Landscape disruption

  Exhibit 51: Industry risks

  9.3 Competitive scenario 

10. Vendor Analysis 

  10.1 Vendors covered 

  Exhibit 52: Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 53: Market positioning of vendors

  10.3 3M Co.

  Exhibit 54:  3M Co. - Overview

  Exhibit 55:  3M Co. - Business segments

  Exhibit 56:  3M Co. - Key offerings

  Exhibit 57:  3M Co. - Segment focus

  10.4 Colgate-Palmolive Co. 

  Exhibit 58:  Colgate-Palmolive Co. - Overview

  Exhibit 59:  Colgate-Palmolive Co. - Business segments

  Exhibit 60:  Colgate-Palmolive Co. – Key news

  Exhibit 61:  Colgate-Palmolive Co. - Key offerings

  Exhibit 62:  Colgate-Palmolive Co. - Segment focus

  10.5 Dabur India Ltd.

  Exhibit 63:  Dabur India Ltd. - Overview

  Exhibit 64:  Dabur India Ltd. - Business segments

  Exhibit 65:  Dabur India Ltd. - Key offerings

  Exhibit 66:  Dabur India Ltd. - Segment focus

  10.6 GlaxoSmithKline Plc 

  Exhibit 67:  GlaxoSmithKline Plc - Overview

  Exhibit 68:  GlaxoSmithKline Plc - Business segments

  Exhibit 69:  GlaxoSmithKline Plc - Key offerings

  Exhibit 70:  GlaxoSmithKline Plc - Segment focus

  10.7 Henkel AG and Co. KGaA

  Exhibit 71:  Henkel AG and Co. KGaA - Overview

  Exhibit 72:  Henkel AG and Co. KGaA - Business segments

  Exhibit 73:  Henkel AG and Co. KGaA -  Key news

  Exhibit 74:  Henkel AG and Co. KGaA - Key offerings

  Exhibit 75:  Henkel AG and Co. KGaA - Segment focus

  10.8 Himalaya Global Holdings Ltd. 

  Exhibit 76:  Himalaya Global Holdings Ltd. - Overview

  Exhibit 77:  Himalaya Global Holdings Ltd. - Product and service

  Exhibit 78:  Himalaya Global Holdings Ltd. - Key offerings

  10.9 Johnson and Johnson Inc.  

  Exhibit 79:  Johnson and Johnson Inc.  - Overview

  Exhibit 80:  Johnson and Johnson Inc.  - Business segments

  Exhibit 81:  Johnson and Johnson Inc.  - Key offerings

  Exhibit 82:  Johnson and Johnson Inc.  - Segment focus

  10.10 Lion Corp. 

  Exhibit 83:  Lion Corp. - Overview

  Exhibit 84:  Lion Corp. - Business segments

  Exhibit 85:  Lion Corp. - Key offerings

  Exhibit 86:  Lion Corp. - Segment focus

  10.11 The Procter and Gamble Co. 

  Exhibit 87:  The Procter and Gamble Co. - Overview

  Exhibit 88:  The Procter and Gamble Co. - Business segments

  Exhibit 89:  The Procter and Gamble Co. - Key offerings

  Exhibit 90:  The Procter and Gamble Co. - Segment focus

  10.12 Unilever Group

  Exhibit 91:  Unilever Group - Overview

  Exhibit 92:  Unilever Group - Business segments

  Exhibit 93:  Unilever Group - Key offerings

  Exhibit 94:  Unilever Group - Segment focus

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market definition

  11.1.2 Objectives

  11.1.3 Notes and caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 95: Currency conversion rates for US$

  11.3 Research Methodology 

  Exhibit 96: Research Methodology

  Exhibit 97: Validation techniques employed for market sizing

  Exhibit 98: Information sources

  11.4 List of abbreviations 

  Exhibit 99: List of abbreviations

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