Top Brands Converge on BLE 2013

Sep 23, 2013, 08:35 ET from Advanstar Communications Inc.

LONDON, Sept. 23, 2013 /PRNewswire/ -- BLE 2013, Europe's largest and most prestigious licensing event, is preparing to unveil its new Brands Zone, where some of the world's leading sport, fashion and lifestyle brands will exhibit in order to meet retailers, manufacturers and other potential licensing partners.

Newly signed exhibitors include Arsenal Football Club; Automobili Lamborghini S.p.A.; Extreme Sports Company; FIFA; Major League Baseball; Playboy Enterprises and PUMA SE.

They join adidas-A.C. Milan; adidas-Real Madrid; Manchester United Merchandising Ltd; Chupa Chups; NBA Europe; The Royal Ballet; Discovery; Maui & Sons and more. In addition specialist brand licensing agencies will represent giants such as Coca Cola; Jelly Belly, Budweiser, Chewits, Slazenger and Aquascutum. The guitar brand, Fender, will be represented on the show floor for the first time. High profile heritage and non-profit brands include The National Trust, WWF and the Victoria and Albert Museum. From Mini to Mercedes, Neil Diamond to Marilyn Monroe, there is a match for everyone.

Darren Brechin, BLE Event Director, said: "Zoning BLE into three distinct areas will enable visitors to navigate the show more easily than ever before. We are very excited to have been able to attract so many strong consumer brands and we welcome them to the show this year. We are sure they will make successful new partnerships with retailers, manufacturers and licensees. If you want to work with them, you must come to BLE."

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London's Olympia. For more information please visit

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 ( takes place from 15-17 October 2013 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 15th successful year, Brand Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73 countries.

About Advanstar Licensing Group

Advanstar Communications Inc. (, producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

SOURCE Advanstar Communications Inc.