Top Dietary Supplements Picked in Better Nutrition's Sixth Annual Best of Supplements Awards

EL SEGUNDO, Calif., Dec. 3, 2013 /PRNewswire/ -- Dietary supplements are a popular way for Americans to enhance good health. In fact, according to the Council for Responsible Nutrition, 66 percent of adults take one or more supplements as part of a healthy lifestyle. Yet the sheer volume of products on the market today can leave a consumer's head swimming. To help them make the best selection to meet their individual health needs, Better Nutrition magazine (www.betternutrition.com) has announced the winners of its sixth annual Best of Supplements Awards.

This year's awards highlight 65 uniquely effective supplements from an array of companies known for producing products that are safe, effective, and of the highest quality. Choosing the best of the best from the myriad of supplements in the marketplace is not an easy task. In the past, products were divided among a range of categories such as heart health, immunity, and cognitive function. This year, the editors at Better Nutrition—along with noted health writers and experts—have picked their favorite supplements based on ingredients, uniqueness, popularity, reader feedback, and product reviews. The winners have been organized into an easy-to-use directory, creating an ultimate guide to supplements. Readers can see this year's Awards in the November 2013 print issue of Better Nutrition or online at betternutrition.com.

"I always look forward to our November issue, when we share these award-winning products with our readers," says Nicole Brechka, Editor in Chief. "Chosen not only by experts, but with feedback from the people who actually use them, they truly represent the best in dietary supplements today."

The program is extremely beneficial for both independent natural product retailers and supplement manufacturers. "Better Nutrition's Best of Supplements Awards can help increase sales by raising brand awareness and by acting as a catalyst to encourage readers to try new products," says Better Nutrition publisher Joanna Shaw.

A recent report from Packaged Facts noted that dietary supplement sales hit $11.5 billion in 2012 and are expected to reach $15.5 billion by 2017. With continued growth expected to be in the double digits, it's more important than ever to help manufacturers and retailers in their promotional efforts while educating shoppers about the benefits of supplementation.

"That's our mission at Better Nutrition," says Brechka, "to explain to our readers the science behind their supplements, and show them how supplementation can improve their daily lives. Our Best of Supplements Award winners represent the best of both worlds: research-backed products that consumers really use and love."

About the Award-Winning Products: Companies recognized in Better Nutrition's 2013 Best of Supplement Awards include Almased, American Health, Arthur Andrew Medical, Barlean's, Bio Nutrition, BioCell Technologies, Bluebonnet Nutrition, Carlson Labs, Doctor's Best, Essential Formulas, Flora Health, Garden of Life, Greens Plus, Hero Nutritionals, Himalaya Herbal Healthcare, Hyalogic, Membrell, North American Herb & Spice, Natural Factors, Natural Vitality, Nature's Answer, Nature's Way, NeoCell, Nordic Naturals, NOW Foods, Olympian Labs, Paradise Herbs, Quantum Health, ReNew Life, Solgar, Source Naturals, Tangut USA, Vibrant Health, and Wakunaga. To view the full list of winning products, pick up a copy of the November issue of Better Nutrition, or visit betternutrition.com.

About Better Nutrition: Since its founding in 1938, Better Nutrition's mission has been to responsibly inform health-food store shoppers about the latest breakthroughs in nutritional approaches to optimal health and ongoing research into vitamins, botanicals (herbs), minerals, and other supplements. Better Nutrition (www.betternutrition.com) provides the link between the consumer interested in better nutrition, independent healthfood stores, and the growing array of products that are carefully formulated by natural product companies.

Over the past 75 years, Better Nutrition has endorsed high-quality research and sensible nutrition. The magazine does not endorse any supplements. Better Nutrition is published by Active Interest Media (http://www.aimmedia.com/), in El Segundo, California.

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SOURCE Better Nutrition