PITTSBURGH, April 29, 2013 /PRNewswire/ -- Top-Flite® announced today an exclusive partnership with the Long Drivers of America (LDA) and becomes the official ball of the RE/MAX WORLD Long Drive Championship.
"This opportunity makes a lot of sense for our brand. Golfers have long associated Top-Flite golf balls with distance," said Travis Coulter, Brand Manager for Top-Flite. "Now as the official golf ball of the RE/MAX World Long Drive Championship, we will have the longest hitters in the game, driving a Top-Flite golf ball further than ever before."
The Top-Flite brand, owned by DICK'S Sporting Goods, has an exciting line-up of Top-Flite golf balls for 2013 -- Gamer Tour, Gamer, Gamer Yellow, D2+, and XL. The development focus for the Top-Flite brand continues to be on engineering golf balls that are all about delivering exceptional distance. The Dimple-in-Dimple™ aerodynamics design utilized on our Gamer and D2+ line is a great example of a technology that helps the golf ball go longer.
Founded in 1995, LDA is best known for staging the annual RE/MAX World Long Drive Championship, the premier event in power golf. Players that compete in the RE/MAX World Long Drive Championship open division routinely drive the ball 400+ yards and generate up to 220 mph of ball speed. The 2013 RE/MAX World Long Drive Championship will be staged for initial qualifying rounds at the Mesquite sports and event complex in Mesquite, NV with the final 8 of the open division battling it out for the $250,000 first prize at the Las Vegas Motor Speedway.
LDA and the RE/MAX WLDC will begin a new partnership with NBC/Golf Channel in 2013, totaling 26 hours of airtime on Golf Channel affiliates worldwide. October becomes Long Drive Month on the Golf Channel, culminating in a live two-hour finale from Las Vegas on Golf Channel on October 30th. The event will be elevated and will have increased viewer interest when it makes its network television debut on NBC in 4th quarter. "I am thrilled to have Top-Flite as our new official ball," said Art Sellinger, LDA CEO. "The 2013 RWLDC Championship takes on a whole new look as Speed meets Speed at the Las Vegas Motor Speedway for the $250,000 winner-take-all event. Top-Flite is synonymous for distance in the game of golf and players all around the country will experience the finest performing Long Drive ball they have ever hit."
Top-Flite has long been dedicated to creating a broad range of exceptional quality golf products for golfers at every level of the game. Top-Flite manufacturers and sells golf balls, golf clubs, golf bags, and a variety of golf accessories.
About Long Drivers of America:
Long Drivers of America is a dynamic golf event company that specializes in producing long drive events for professionals. The company is owned and operated by long drive pioneer Art Sellinger. Founded in 1995 and based in Roanoke, Texas, LDA is best known for staging the annual RE/MAX World Long Drive Championship, the premier event in power golf. The RE/MAX championship has evolved into an international competition with power golfers from across the globe. The event will air on Golf Channel and also NBC Sports.