Top New York Real Estate Broker First to Market Penthouses with Mobile Tagging

Jun 09, 2010, 08:07 ET from The Haber Team

NEW YORK, June 9 /PRNewswire/ -- Toni Haber, executive vice president and broker with Prudential Douglas Elliman (4th largest U.S. real estate company), is first to market New York penthouses using ScanLife - a new smartphone application that includes scannable Quick-Response Bar Codes (QR Codes).

Haber incorporated QR Codes into a print ad featured in the current issue of Hamptons Magazine to support three penthouse listings. Potential buyers armed with smartphones download the application and click on the code to access relevant content such as a property video on Haber's website.

"My clients are time-starved; it's all about efficiency," said Toni Haber. "Mobile Tagging helps homebuyers quickly access the information they want and need at the touch of a button 24/7."

Mobile Tagging simplifies the search process with quick and easy access to listing details, broker contact information, video footage, virtual home tours, photos, property listings, driving directions and neighborhood information.

Haber continues to seek innovative approaches to reach consumers and streamline the homebuying/selling process. Haber was among the first to use digital photography to expedite a $3 million sale in 1999.

ScanLife is compatible with major operating systems and 80% of new phones sold in the U.S. with a camera. To download the free application, visit

About The Haber Team:

Toni Haber is a 26-year real estate industry veteran with career transactions topping several hundred million. "The City is her office" – Haber's decades of experience and know-how grant her clients first access to new listings and real-time information impacting the changing real estate landscape. Her success is built on agility and a strong network of contacts which have empowered her to thrive even in times of economic turbulence such as the 1986 recession, 9/11 and most recently the dramatic effect Lehman and Madoff had on New York's financial ecosystem. She taps her network of insiders to stay on the forefront of the City's dynamic real estate market. Haber directs a talented team of professionals who embody her high standards, passion, creative thinking, ambition and commitment to customer satisfaction. The Haber Team is founded on seven core values: courage, accountability, excellent client service, commitment to personal growth, integrity, flexibility – all guided by a strong moral compass. Information on Toni Haber and The Haber Team is available at,, Twitter@tonihaber, email at or by phone 212-891-7702.

SOURCE The Haber Team