Top Seedz Wins Fans Nationwide with Crackers That Put Seeds in First Place

Company keeps up with increased demand with newly operational 35,000-square-foot manufacturing facility

BUFFALO, N.Y., Oct. 21, 2026 /PRNewswire/ -- In the $25 billion global cracker market, Top Seedz, a woman-owned snack company based in Buffalo, New York, has cultivated a special niche over the last nine years thanks to one key ingredient: seeds. Instead of making seeds an afterthought, Top Seedz uses these little, flavorful nutritional powerhouses as the foundation for all of its products, which include Top Seedz Crackers, Seeds and Baking Mixes. Simple, nutritious and delicious — Top Seedz's full product line is USDA organic, gluten-free, nut-free, kosher and made with olive oil. 

"Seeds have often been used minimally as a topping, but we've really made them the main ingredients in our products," says Rebecca Brady, founder and owner of Top Seedz. "When you open a bag of our Top Seedz 6-Seed Crackers, for instance, the fragrant aroma of roasted-to-perfection sunflower, sesame, flax, pumpkin, chia and hemp seeds hits you first. The seeds make the texture of each cracker delightfully crunchy and thin but still sturdy. They're great on their own, as a base for dips, or as the anchor for a charcuterie board. Our products are truly unique, and we've been rewarded for that with the most loyal and enthusiastic fans who are just the best ambassadors for the brand." 

What started in 2017 when New Zealand transplant Rebecca Brady struggled to find employment after relocating to Buffalo following ten years as a stay-at-home mum has grown into an internationally distributed brand. With products now available in more than 3,000 stores, including Whole Foods and Costco, Top Seedz recently expanded its manufacturing capabilities to keep up with demand. As of June 2026, all equipment is officially up and running in Top Seedz's new, state-of-the-art, 35,000-square-foot, SQF-certified manufacturing facility. A competitive sports lover, Rebecca names every Top Seedz oven after a prominent female athlete — the first oven was "Serena Williams." Now, with many more ovens in the new facility such as "Katie Ledecky" and "Jessica Pegula," Top Seedz can create 32,000 products in a single day. 

Top Seedz's steady expansion is also a testament to its loyal and dedicated employees. Thanks to a Buffalo nonprofit, Journey's End Refugee Services, Rebecca has been recruiting local refugees looking for work to grow her business and give back to her local community simultaneously since the company's inception. Today, the Top Seedz 90-person workforce still primarily consists of refugee employees; 77 percent of the Top Seedz crew are minorities. 

To learn more, purchase online or for a store locator, visit TopSeedz.com. 

About Top Seedz 

Founded in Buffalo, New York, in 2017 by Rebecca Brady, Top Seedz crafts delicious seed-powered crackers, roasted seeds and bake-at-home cracker mixes. Proudly woman-owned and made in the U.S.A. by a primarily minority workforce, Top Seedz's full product line is USDA organic, gluten-free, nut-free, kosher and made with olive oil. Top Seedz Crackers, Seeds and Baking Mixes are available online and in over 3,000 stores nationwide, including Whole Foods, Wegmans, Sprouts, Erewhon, and Costco. To learn more, purchase online, explore foodservice options, or for a store locator, visit TopSeedz.com. Follow Top Seedz on Instagram, TikTok, Facebook, and YouTube.

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SOURCE Top Seedz LLC