TOP VA BROKER BRIAN COOKE LAUNCHES WORLD HOME LOANS WITH "VICTORY ON THE HOME FRONT" CAMPAIGN

Startup brokerage founded on legacy of service aims to redefine VA lending with better pricing, faster closings and a mission-first culture

IRVINE, Calif., Sept. 2, 2025 /PRNewswire/ -- Brian Cooke, one of the nation's top VA originators, has officially launched World Home Loans, a veteran-focused mortgage brokerage built on a mission-first philosophy and promise to raise the standards of VA lending. The company will debut with its first national advertising campaign, "Victory on the Home Front," setting a higher standard in veteran lending, delivering unmatched pricing, elite execution and relentless advocacy for those who served.

Cooke personally funded more than $375 million in loans over the past year, including $180 million in VA purchase loans. His vision for World Home Loans is to be the most efficient, best priced veteran-focused platform in the country.

"Veterans deserve better than what they often experience in this industry," said CEO and Founder Brian Cooke. "Too many are overcharged or delayed because lenders don't understand VA programs. World Home Loans and our 'Victory on the Home Front' campaign is setting out to change that – ensuring every veteran finds their way home with the most competitive pricing, faster loan execution, and dedicated advocacy for veterans navigating the mortgage process."

For Cooke, the launch of World Home Loans is deeply personal. The inspiration to launch the brand comes from Cooke's father who was instrumental in humanitarian missions that flew US troops to and from Vietnam when he served as CEO of World Airways. "Doing what's right, even when it's hard."

Cooke has tapped LUDWIG+, the brand transformation agency who is highly respected in the mortgage industry for rebranding the industry's top lenders, including UWM, Rocket Pro and Pennymac, to lead branding, marketing, creative and digital media efforts. Barbara Yolles Ludwig, founder and CEO, will serve as Cooke's strategic advisor in building the World Home Loans brand and positioning Victory on the Home Front as a national movement.

"When Brian came to us with his vision, it was clear this was more than a mortgage company launch — it was a mission," Ludwig said. "Victory on the Home Front captures his relentless drive, his aviation legacy, and his commitment to Veterans. This brand and campaign will stand among the greats."

World Home Loans is positioning itself around five distinct advantages. Cooke said the firm will offer VA loan pricing that averages a half-point below national benchmarks, giving veterans greater buying power and lower monthly payments. He added that World Home Loan's streamlined systems and dedicated loan officer assistants are designed to fund loans faster and with fewer errors, which he said gives real estate agents confidence that helps their clients win offers. The company is also focused on communication, promising agents and borrowers the kind of real-time updates and transparency they have long asked for. Another central pillar is veteran advocacy, with World Home Loan pledging to dismantle common myths around VA loans and help agents serve more veteran buyers. Finally, Cooke said World Home Loans will maintain a culture of "A-players," recruiting only top-performing originators, processors and leaders to support what he describes as a mission greater than mortgages.

Cooke's track record places him among the industry's top producers, climbing from No. 18 in 2022 to No. 6 in 2023 and No. 3 in 2024. He has closed more than 1,200 loans in the past two years, totaling $638 million, and earned more than 400 five-star reviews, the majority from veterans and first-time homebuyers. He attributes this rise to what he calls "The Ultimate Client Experience." Cooke is also writing his first book, The Efficient Closer.

Industry peers say his approach pairs performance with purpose. "I've worked with some of the top leaders in this industry for decades, and Brian Cooke stands apart," said David Lykken, industry strategist and founder of Transformational Mortgage Solutions. "His ability to pair extreme production with extreme purpose is rare. World Home Loans, and its "Victory on the Home" Front campaign, will redefine VA lending in America."

National mortgage coach Ron Vaimberg agreed. "I've coached Brian for years, and his success is no accident," Vaimberg said. "His discipline, execution, and obsession with improvement are elite. "Victory on the Home Front" is the perfect reflection of his approach — it's about relentless focus on winning for clients."

Through the "Victory on the Home Front" campaign, WHL will also launch the Hometown Heroes Program, extending preferred pricing and service to educators, healthcare workers, and first responders.

The campaign will debut across media channels, including website, digital, social, search, and more.

"We're rewriting the standard of how Veterans are served in America," Cooke said. "This isn't just a new brand or new campaign — it's a movement. We're building a legacy brand that will outlast us, inspire the industry, and make history."

About World Home Loans
World Home Loans is a mission-driven mortgage company founded by Brian Cooke, one of the nation's top VA loan originators. Built on efficiency, execution and client-first service, World Home Loans exists to deliver Victory on the Home Front for veterans and their families. With a vision to become America's leading VA lender, World Home Loans blends performance-driven culture with a mission rooted in legacy. World Home Loans Inc. is an Equal Housing Lender. NMLS # 2726290. Additional information about World Home Loans is available at worldhomeloans.com

Contact: Marisa Papa, JConnelly PR, [email protected] 

SOURCE World Home Loans