TopLine Game Labs Showcases Humorous Side of Tom Brady in New DailyMVP Spot
New England Patriots Legend Tests His Telemarketing Skills in Second Installment of "Have an MVP Day" Ad Campaign
LOS ANGELES, Dec. 3, 2014 /PRNewswire/ -- Beginning today, DailyMVP, the short-duration fantasy sports destination from TopLine Game Labs, gives fans a rare, humorous look at two-time NFL MVP Tom Brady in the second installment of the brand's "Have an MVP Day" campaign. Last month, two-time NBA MVP Steve Nash kicked off the series by transforming into a librarian with a passion for DailyMVP victories.
Brady's spot, created by barrettSF, features the superstar quarterback as an exuberant telemarketer celebrating his DailyMVP win over his co-worker. "I had a lot of fun letting my hair down in the spot and I look forward to interacting with fans at DailyMVP in the offseason," said Brady.
Brady, who is very selective with his endorsements, signed on to work with DailyMVP based on TopLine Game Labs' experience, innovative approach and their commitment to work closely with the NFLPA as an official licensee of the organization. Brady explained, "I realize there are several daily fantasy sports games out there, but I really like how DailyMVP is different and caters to both casual and serious sports fans."
TopLine's CEO and Founder, David Geller, is no stranger to the world of fantasy sports, having spent six years as the head of Yahoo's fantasy sports division. "We developed DailyMVP to make it quick for fans of all skill levels to enjoy the friendly, social competition of fantasy sports," said Geller. "In the time it takes to wait in line for coffee, fans can pick their players, challenge their friends, and ultimately set themselves up for an MVP moment."
Brady's spot launches as many fans are out of contention in their full-season fantasy football league. Unlike with season-long leagues, fans playing DailyMVP can regain their competitive edge by picking a new roster each week. DailyMVP's Fantasy Equalizer™ format is designed to be fast, fun, and friendly, eliminating complicated salary caps and tedious drafts.
With DailyMVP, players can set up and join contests in minutes, challenge friends via email, text, Facebook and Twitter post, or compete against random opponents in head-to-head or larger leagues. DailyMVP received the stamp of approval from the NFLPA (NFL Players Association) when it was named the first daily fantasy sports brand to become an officially licensed partner of the organization.
"Tom Brady is a cultural icon, a once-in-a-generation athlete, and a Super Bowl hero," said Jamie Barrett, Founder/Creative Director of barrettSF. "You'd think that would be enough achieving for one man, but it's not. In this DailyMVP commercial, you'll see that Tom is also an excellent telemarketer."
To begin playing DailyMVP, please visit DailyMVP.com or download the app in the App StoreSM.
About TopLine Game Labs and Tom Brady
TopLine is a Los Angeles-based technology startup with a mission to create revolutionary mobile gaming experiences that power fan and brand engagement. With a focus on innovation and performance, our expert team of designers and engineers has a passion for building world-class platforms to support beautiful, engaging, gamified experiences for sports, entertainment and more. TopLine's flagship product is DailyMVP, a daily fantasy sports destination featuring the exclusive Fantasy Equalizer™ game format. Brady is represented by Steve Dubin and Donald Yee of Los Angeles-based Yee & Dubin Sports.
Related Links
DailyMVP Website
TopLine Game Labs Website
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SOURCE TopLine Game Labs
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